How Do You Measure The ROI Of UX Research?
User experience testing has proven to be an integral part of retaining customers, bringing in new customers, and improving your users’ overall experience with your brand. But if you are just getting started in user experience testing, how do you measure the ROI of your UX research?
In this webinar, we will break down the true value of a positive customer experience, highlight tangible ways to calculate the ROI of your user research, and teach you how to share the true value of your user experience research.
Your Company’s KPIs Will Be At The Center Of Calculating ROI
Our goal is to help you calculate ROI based off of your company’s unique KPIs. With our platform’s unique and customizable testing features and our experience in generating valuable customer insights, we will show you how interconnected your company’s goals are with testing and evaluating your brand’s customer experience.
Meet our experts
Nicholas Aramouni
Nicholas Aramouni also known as Iskandar Aram is a Senior UX Researcher and Communications Manager at Userlytics with extensive experience in qualitative and quantitative research. His work spans music entertainment, media, technology, education, and e-commerce, with a particular focus on international UX research, cultural differences, and understanding users across diverse markets.
Desi Reuben-Sealey
Desi Reuben-Sealey is a UX leader with extensive experience in user experience, research, design strategy, and digital transformation. As Senior Manager UX at Victorinox, he focuses on creating customer-centered experiences while helping organizations embed UX practices, design thinking, and human-centered principles into their broader business strategy.
