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Born Digital: How AI-Native Research Is Rewriting UX

 Aug 15, 2025
 1196 views
Dentsu & Userlytics

UX research is undergoing a fundamental revolution. Traditional research workflows that once took weeks to get completed, can now be in hours without sacrificing depth. Today’s AI-powered platforms are eliminating this tradeoff completely, enabling researchers to gather insights at unprecedented speed, quality, and scale.

Join us for a 60-minute webinar co-hosted with Dentsu, a global agency, to discover how AI-native research is revolutionizing user insights, including real-world examples of how teams are successfully leveraging AI to support their work and a roadmap on how to get started. 

What you’ll take away:

  • What sets AI-native research apart from AI-assisted workflows
  • How teams are implementing AI-native methods to accelerate research 
  • How to maintain quality research without sacrificing speed
  • A practical roadmap to begin integrating your own hybrid approach 
  • And more!

If you’ve ever wished for rich user insights at startup speed, this is your invitation to rethink what’s possible! 

Fill out the form to secure your spot. 

Meet Our Experts:

We are excited to have two distinguished speakers joining us to share their expertise:

Tiago Moresco
Userlytics Corporation

Tiago Moresco is a Principal UX Researcher at Userlytics with extensive experience across market research agencies, UX agencies, and enterprise environments. His work combines qualitative research, data-driven analysis, and cross-cultural research to uncover meaningful patterns in user behavior and translate them into actionable insights that improve products, services, and user experiences.

Anna Fuge Barrachina
Userlytics Corporation

Anna Fuge Barrachina is a Userlytics professional with extensive experience in enterprise SaaS, UX research, and client strategy. She works closely with organizations across industries to help them incorporate user research into their decision-making, uncover meaningful insights, and build more user-centered digital experiences.

Paddy O’Shaughnessy
Special Guest

Paddy O’Shaughnessy is a Senior User Researcher at dentsu with a background in innovation and user research. He is a strong advocate for user-centered design and explores how emerging technologies and AI are transforming the way researchers understand users, evaluate experiences, and generate insights.

Vivian Li
Special Guest

Vivian Li is a Senior UX Researcher at dentsu with a background in digital marketing and UX research. She combines qualitative and quantitative methods to understand user needs and behaviors, helping teams improve digital experiences, optimize customer journeys, and make research-informed design decisions.

Watch It Now

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