Anna Fuge Barrachina

Anna Fuge Barrachina is a Userlytics professional specializing in enterprise SaaS, UX research, client strategy, and helping organizations integrate user insights into their product and business decisions. Based in Madrid, Spain, she has played an important role in Userlytics’ growth and has worked closely with organizations across different industries to help them make research a more consistent and valuable part of their decision-making processes.

Anna’s experience combines client relationship management with a strong understanding of UX research and the challenges organizations face when trying to embed research into their workflows. Her work involves partnering with clients to understand their research objectives, identify opportunities to use user insights effectively, and help teams translate research findings into meaningful product and experience improvements.

Over her time at Userlytics, Anna has worked with organizations across diverse industries and helped teams use remote UX research to better understand their customers and users. Her approach emphasizes the importance of listening to users, challenging assumptions, and using research to bring greater clarity to product and business decisions. Userlytics has featured her as part of its expert team in conversations about AI-native research, UX research, and the evolving role of research in product development.

Anna has also represented Userlytics at international UX and design events. Her LinkedIn activity shows her participation in PUSH UX and the World Usability Congress, where she connected with UX professionals and discussed topics including research, design, innovation, and the role of user insights in product development.

Her work also extends into emerging approaches to UX research. Anna participated in Userlytics’ Born Digital: How AI-Native Research Is Rewriting UX webinar alongside researchers and experts from Dentsu, discussing how artificial intelligence is changing research workflows and how organizations can use AI-native approaches to accelerate the generation of user insights while maintaining research quality.

Anna brings a multilingual and multicultural perspective to her work. Her LinkedIn profile lists Spanish and German at native or bilingual proficiency, as well as English at native or bilingual proficiency and French at a professional level. Her international background supports her work with clients and teams across different markets and cultures.

Beyond her professional work in UX and enterprise SaaS, Anna has a creative background and has spoken publicly about the connection between creativity and UX. Her recent professional conversations have explored UX, AI, creativity, and the relationship between artistic thinking and user experience.

Through her work at Userlytics, Anna focuses on helping organizations move beyond simply conducting research toward making user insights an integral part of how teams understand customers, evaluate experiences, and make product decisions. Her combination of client partnership, research knowledge, international experience, and curiosity about emerging UX practices makes her a valuable contributor to conversations around user-centered innovation.