AI is changing how buyers find information, evaluate vendors, and build consideration sets. Is your brand making and staying in the conversation?
Join Sage and Userlytics as they reveal new research into how B2B buyers are using AI to discover, evaluate, and compare software. Get an inside look at the study methodology, findings, and unexpected discoveries that are mobilizing an organization-wide rethink of how brands show up when it matters most: when buyers are building their shortlist.
When:
Wednesday, October 7, 2026Time: 11:00 AM EDT / 4:00 PM BST / 5:00 PM CEST
Duration: 60 minutes
Go behind the scenes of the research
See how Sage and Userlytics designed a multi-market study to understand what happens when real buyers use AI to research software, including the questions, methodology, and challenges involved in studying this emerging behavior.
We’ll explore:
- The new B2B buyer journey: How AI is reshaping the way buyers discover and evaluate software.
- From prompt to shortlist: What happens when AI becomes part of the vendor selection process.
- The buyer’s AI experience: How real buyers use AI to research, compare, and assess software brands.
- Beyond visibility: What companies need to consider when AI becomes a new gateway to their brand.
- From research to action: How evidence from real buyers can help organizations rethink how their brand shows for the LLMs and the human behind the screen.
Meet Our Experts:
We are excited to have two distinguished speakers joining us to share their expertise:
Tiago Moresco
Tiago Moresco is a Principal UX Researcher at Userlytics with extensive experience across market research agencies, UX agencies, and enterprise environments. His work combines qualitative research, data-driven analysis, and cross-cultural research to uncover meaningful patterns in user behavior and translate them into actionable insights that improve products, services, and user experiences.
Anna Fuge Barrachina
Anna Fuge Barrachina is a Userlytics professional with extensive experience in enterprise SaaS, UX research, and client strategy. She works closely with organizations across industries to help them incorporate user research into their decision-making, uncover meaningful insights, and build more user-centered digital experiences.
Nidhi Dubey
User Research Manager at Sage, leading research initiatives across digital experiences, customer journeys, and AI-driven innovation. She partners with product, marketing, and design teams to uncover customer insights, identify opportunities for improvement, and shape experiences that drive trust, engagement, and business growth.
Susan Liu
Susan Liu is a Senior User Research Manager at Sage with extensive experience leading UX research teams and using customer insights to influence business strategy. She specializes in continuous discovery, user research, customer needs, and turning research findings into actionable insights that support product, marketing, and business decisions.
