Tiago Moresco

Tiago Moresco is a Principal UX Researcher at Userlytics with extensive experience across market research agencies, UX research environments, and enterprise organizations. His career combines qualitative research, quantitative and data-driven approaches, user experience research, and cross-cultural studies, allowing him to help organizations understand their users and turn research findings into actionable product and business insights.Tiago began his career in market research and later transitioned into UX research, bringing his experience in understanding consumers and audiences into the study of digital products and user experiences. In a Userlytics webinar, he described his background as a qualitative market researcher before moving into UX research during the pandemic. This combination of market and UX research gives him a broad perspective on the relationship between consumer behavior, user needs, product experiences, and business objectives. At Userlytics, Tiago works with clients throughout the research process, helping teams shape research plans and execute studies from the initial brief through the final report. His work includes qualitative and quantitative research, usability studies, research strategy, analysis, and communicating findings in ways that can support product and business decisions. Userlytics currently identifies him as a Principal Researcher and highlights his experience with multicultural research and diverse user groups. A key strength of Tiago’s approach is his ability to work across different cultural and geographic contexts. His multicultural background and language skills help him communicate with diverse participants and understand how cultural differences can influence user behavior, expectations, and experiences. Userlytics describes him as having experience conducting research across Brazil, Mexico, and Portugal, with a particular focus on qualitative and cross-cultural research. Tiago has also contributed to discussions about the convergence of market research and UX research. In Userlytics’ 2024 webinar “Bridging the Gap: Leveraging Market Research Insights in UX Research,” he explored how professionals can combine approaches from both disciplines, the increasing importance of quantitative data in UX decision-making, and the connection between user-centered design and business outcomes. His work also extends into emerging approaches to UX research and AI. He has participated in Userlytics webinars discussing AI-native research, research strategy, research roadmaps, and how teams can use new technologies to accelerate research while maintaining quality and meaningful user insights. Tiago’s LinkedIn profile lists the University of Michigan among his educational experiences and shows professional fluency in English, Spanish, and Portuguese, with basic to intermediate Italian. It also lists a 2026 certification in Claude Code for Customer Insights from Maven, reflecting his continued interest in emerging tools for research and customer insights. Through his work as a researcher, speaker, and consultant, Tiago focuses on connecting research evidence with practical decisions. His multidisciplinary background enables him to approach UX research from both a human and business perspective, helping teams identify patterns in user behavior, understand unmet needs, and create products and experiences that have greater impact and usability.