Nicholas Aramouni

Nicholas Aramouni also know as Iskandar Aram is a Senior UX Researcher and Communications Manager at Userlytics who brings a multidisciplinary background in UX research, communications, education, policy, and business innovation. Throughout his career, Nicholas has developed extensive qualitative and quantitative research experience while working across a diverse range of industries, including music entertainment, media, technology, education, and e-commerce. His work has involved conducting international UX research studies across markets and cultures around the world, giving him a strong understanding of the importance of cultural context when researching and designing experiences for different audiences.Nicholas is particularly interested in international UX research and developing partnerships that help researchers better understand the cultural and market differences that influence user behavior. He is also passionate about making UX research more accessible and democratized, helping organizations incorporate research into their product and design processes and make more informed decisions based on user insights.In addition to his work as a UX researcher, Nicholas has experience as a marketing content strategist, communications professional, speaker, and podcast host. Through these roles, he has shared his knowledge of UX research, global research practices, inclusive digital experiences, and the importance of understanding users early and throughout the product development process. His interdisciplinary experience allows him to approach UX research from multiple perspectives and communicate research insights to a wide range of audiences.Nicholas holds a B.A. in Policy Studies, a minor in Business Innovation, and a B.A. in Education. He also holds a B.Ed. in Social Studies from Mount Royal University. His combination of research, education, communications, and international experience informs his approach to understanding users and creating better digital experiences.