As the lines between market research and UX research continue to blur, there is a growing need for professionals to leverage insights and metrics from both fields to design better products and improve user experiences. This 60-minute webinar will explore the evolving relationship between market research and UX research and introduce two new powerful tools: ULX SWOT Analysis and UX Metrics & KPIs.
What You Will Learn:
- The Evolution of Market and UX Research: Understand how both fields have developed over the last decade, and discover the trends and tools shaping their future.
- Overcoming Challenges at the Intersection: Explore the common hurdles when integrating market research into UX, and learn about the opportunities created when these disciplines converge.
- Introducing SWOT Analysis and UX Metrics: See how conducting a SWOT analysis from a UX perspective and identifying key UX metrics can help inform strategic decisions and measure the success of your initiatives.
Who Should Attend?
This webinar is designed for professionals involved in both UX and market research, including:
- UX Researchers
- Market Researchers
- Product Managers
- Marketing Professionals
- Business Analysts
- Anyone interested in the intersection of market research and UX
Key Discussion Points:
- Convergence of Disciplines: The growing overlap between market research and UX research, and how businesses are using insights from both fields to better understand their customers.
- Data-Driven Decision Making: The increasing importance of quantitative data in shaping UX decisions and product development.
- User-Centered Design & Business Outcomes: Discover how aligning UX efforts with business goals and market research data can lead to a stronger product-market fit.
Meet Our Experts:
We are excited to have two distinguished speakers joining us to share their expertise:
Tiago Moresco
Userlytics, Multi-cultural Sr. UX Researcher. Tiago Moresco is a seasoned Senior UX Researcher with nine years of experience across market research agencies, UX agencies, and enterprise environments. Known for blending qualitative insights with data-driven strategies, he skillfully navigates multicultural research landscapes to deliver actionable insights. Tiago connects with diverse user groups to uncover patterns that improve product impact and usability.
Georgi Mandichev
Cargill, Global Customer & Consumer Insight Specialist. Georgi Mandichev is a seasoned consumer insight professional with over 12 years of experience. Before joining Cargill as the Global Customer & Consumer Insights, he honed his skills at various market research and consultancy agencies. Georgi has a deep understanding of both qualitative and quantitative data, focusing on customer and consumer behavior. Georgi specializes in large multinational projects, with a particular interest in B2B segmentations and UX studies.
Free DemoLive Q&A and Product Showcase:
Ask questions directly to our experts and see live demonstrations of our new ULX SWOT Analysis and UX Metrics tools. Get a first-hand look at how these tools can enhance your research and product development processes.
Sign up for this insightful webinar and gain valuable knowledge on how to bridge the gap between market and UX research, driving better design and business outcomes.
