Mehdi El Taghdouini

Mehdi El Taghdouini is a content and communications professional with extensive experience developing content strategies, producing digital content, and helping technology and SaaS companies communicate their products and ideas clearly. His professional background spans content marketing, SEO, lead generation, communications, product marketing, and digital strategy, with experience working with both startups and established organizations. Mehdi previously served as Head of Content and Communications at Userlytics, where he focused on creating clear and engaging content around UX research, technology, SaaS products, and user experience. His earlier experience includes leading content marketing for Devoteam G Cloud, a major Google Cloud and Google Workspace reseller in the Benelux market. There, he worked on SEO content, landing pages, and marketing initiatives designed to support business growth and increase visibility in competitive technology markets. His professional experience extends beyond Userlytics and includes work in travel, SaaS, digital marketing, paid advertising, SEO, social media, and product content. He has managed content strategies, launched products, created marketing campaigns, and worked with organizations to improve their online visibility and generate leads. His experience includes both B2B and B2C environments, giving him a broad perspective on how content can support different audiences and business objectives. Mehdi holds a Bachelor’s degree in E-Business from EPHEC College, which he completed in 2018. His academic and professional background combines digital business, marketing, communications, and content strategy. His LinkedIn profile also indicates professional working proficiency in Spanish, as well as native or bilingual proficiency in French, Dutch, and English, with elementary proficiency in Arabic. Outside of his work in content and communications, Mehdi is an accomplished street photographer. He began his photography journey in 2018 and developed a distinctive practice focused on capturing people and everyday life, particularly in Brussels. His work has taken him beyond Belgium to cities including Hong Kong, Istanbul, Bangkok, Rome, Tangier, and others. His photography has been featured by publications including VICE and BX1 and has attracted commissions and collaborations with organizations such as Volvo, the City of Brussels, and the Region of Flanders. Mehdi’s photography has also been exhibited in Europe and Asia, and he has spoken about street photography at events in Hong Kong. His current photography work includes fine-art prints featuring Brussels street scenes in both color and black and white.