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Why CEOs Need To Care About UX – Before It’s Too Late

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Interview with Userlytics’ Founder & CEO

In this episode, Nate from Userlytics interviews Alejandro, the CEO and founder of Userlytics.

Together, they explore the world of user experience (UX) and usability testing, from its early days to today.

Alejandro shares insights about his journey, starting in 2009, and how Userlytics has evolved in a rapidly changing digital landscape. They discuss the importance of UX research, especially in today’s remote work environment, and how AI is shaping the future of the industry.

He argues that CEOs can no longer afford to ignore the cost of bad UX, and that in times of economic downturn, UX research should be the last area to face cuts in a company’s budget.

Whether you’re a business leader or a UX enthusiast, this conversation offers a clear look at how better user experiences can drive success.

Listen on Spotify or Apple Podcasts.

About the Author: Nate Brown

Nate Brown

Nate is an accomplished account manager for many large enterprise-level companies in the North American region. With multiple years of experience collaborating with research teams to maximize their research in the Userlytics platform, Nate possesses key insights into why some research projects lack substance and others produce valuable insights. His favorite part about working at Userlytics is building lasting relationships with his clients, even in a remote setting.

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About the Author: Alejandro Rivas-Micoud

Alejandro Rivas-Micoud

As CEO of Userlytics, Alejandro Rivas-Micoud relies on his extensive high technology, research and testing experience to bring the company to the forefront of qualitative user experience research. He began his career designing and implementing the testing procedures for nuclear power reactor safety systems, for the US Navy, Bechtel Power Corporation, and the Cleveland Electric Power Company. After completing his MBA at INSEAD, in Europe, Rivas-Micoud worked as a CEO in the telecommunications market research field in Japan. He led a team of French, Japanese, and US market researchers and consultants assisting major telecommunication firms in strategic product management. After Japan, Rivas-Micoud began a series of entrepreneurial ventures in Europe in the software, telecommunications and SaaS fields, including the launch of Aló Communications, and Clearwire Spain, a wireless telecommunications operator, which were sold to Clearwire Communications in 2006. Alejandro joined YPO (Young Presidents Organization) in 2004 and WPO (World Presidents Organization) in 2011, and is the founder of the Personal Board of Directors Programs of Silicon Valley and Madrid.

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