Userlytics Glossary

A/B testing is an important method, even with intuition involved. It is essential for user experience (UX) research and conversion rate optimization (CRO)...

Accessibility means designing digital experiences so that people with disabilities can perceive, understand, navigate,...

Active Listening in UX Research: More Than Just Hearing Users In user experience (UX) research, our goal is to connect with the people we design for. We aim to understand their needs, motivations, frustrations, and aspirations. We gather feedback through interviews, usability tests, and contextual inquiries. However, simply hearing what users say isn’t enough. To… 

In user experience (UX), clear communication is key. Every word in an interface, from button labels to instructions, shapes how users understand and interact with a product. One way to ensure clarity is by using active voice. This choice goes beyond grammar; it is crucial for creating intuitive and user-friendly digital experiences. This article looks… 

Creating great user experiences begins with understanding everyone who engages with a product or system. While “the user” is often the primary focus in UX, system design brings in another key term: the Actor. An Actor refers to any external entity that interacts with a system, whether human or not. This idea, borrowed from fields… 

Effective User Experience (UX) research is essential for creating successful digital products. It enables teams to grasp user needs and craft intuitive interfaces. UX research spans a spectrum. Foundational usability testing provides valuable feedback, yet Advanced UX Research delves deeper. It tackles complex questions regarding user behavior, market opportunities, and long-term product strategy. This research… 

Making Sense of User Data with Affinity Mapping UX research often generates a lot of valuable qualitative data. But how can you turn pages of interview notes, observations, and feedback into real insights? This is where Affinity Mapping comes in. Affinity Mapping is a hands-on, visual method that helps researchers organize individual pieces of information… 

Modern product development relies on Agile methods that prioritise speed, flexibility, and teamwork. Agile mainly focuses on coding and delivery, but it also greatly affects User Experience (UX) research and design. To create user-centred products quickly, integrating UX into this iterative framework is key. This article defines Agile from a UX viewpoint. It outlines how… 

As AI features become common in digital products, UX professionals must understand how AI works. The performance and behaviour of an AI feature rely on its training. AI Model Training is the process that gives AI its abilities. It greatly affects user experience, trust, and fairness. This article defines AI model training, highlights key stages… 

Artificial Intelligence and User Experience Artificial Intelligence (AI) is quickly changing from a futuristic idea to a real part of many digital products and services we use every day. It powers personalized recommendations, smart assistants, and advanced analytics. AI is altering how users engage with technology. Yet, the success of AI features doesn’t just rely… 

Call-to-Action (CTAs) in UX In user interfaces and digital content, getting users to take specific steps is essential. Whether it’s signing up, buying a product, or learning more, a clear prompt is needed. This is the role of a Call-to-Action (CTA). CTAs are key design features. They guide users to take actions that meet their… 

Imagine searching in a library where books are randomly placed, or in a store where items have no logical order. Frustrating, right? The same goes for digital products. How we organize and label information, known as information architecture, affects how easily users find what they need. Sometimes, internal structures or technical views shape the arrangement… 

In any field, showing your work and its impact is key. For User Experience (UX) professionals, just saying you design user-centered products isn’t enough; you must prove it. This is where the Case Study becomes a vital tool. A UX case study is more than a project summary; it tells a story. It outlines a… 

Ensuring quality can be challenging in organizations with multiple teams creating products or services. This issue is even more pronounced in User Experience (UX). A Center of Excellence (CoE) unites expertise and promotes best practices in a specific area. A UX Center of Excellence focuses on UX research, design, and strategy. It demonstrates the organization’s… 

As User Experience (UX) becomes more important, organizations are looking for ways to structure their UX teams. Should UX professionals join product development teams and work closely on specific features? Or is it better to have them grouped under dedicated UX leadership? The second option is known as the Centralized UX Team model. This model… 

AI models like ChatGPT are changing how users engage with technology. They enable natural language conversations and generative capabilities. For UX professionals, understanding these models is essential. Key concerns include the user experience of AI features, user trust, and ethical considerations. This article defines ChatGPT in a UX context. It explores important UX considerations for… 

Click Testing in UX Research In user experience, starting users off correctly is vital. If they can’t find a starting point, they may feel frustrated and abandon the product. Click Testing, also known as First Click Testing, is a usability method. It checks how easy it is for users to navigate your interface. This includes… 

Cognitive Walkthrough in UX Designing intuitive interfaces means predicting how users will tackle tasks, especially when they first use a product. Testing with real users is important. However, the Cognitive Walkthrough is an expert method to assess usability by imitating a user’s thought process. It checks how easy an interface is for new users to… 

Concept Testing in UX Research In product development, it’s vital to know if an idea will connect with users before making big investments. Concept testing is an early-stage UX research method that helps with this. It gathers user feedback on an idea before it is fully designed or built. This process checks if a concept… 

Confirmation Bias in UX Confirmation Bias is a natural tendency to favour information that supports our beliefs. In UX research and design, this bias can be a serious risk. It may distort how we gather, interpret, and use user feedback. If left unchecked, it can lead to insights and designs that do not meet real… 

Context of Use Analysis in UX User experience goes beyond just the interface. It’s heavily influenced by the context in which a product is used. Factors like location, lighting, noise, and other activities significantly affect user interactions. Context of Use Analysis is a key UX research method that studies these real-world conditions. It examines where,… 

Effective User Experience research relies on feedback from the right people—your actual or target users. Finding and managing participants for usability tests, interviews, or surveys can take a lot of time and effort. This is where a Contributor Network, also known as a Participant Panel or User Panel, becomes essential. A Contributor Network is a… 

Conversion Rate Optimization (CRO) in UX In the digital world, users visit websites and apps with specific goals. They want to find information, make purchases, or sign up for services. Businesses also have goals for these visits, known as conversions. Conversion Rate Optimization (CRO) aims to increase the percentage of users who complete these actions.… 

Custom Network in UX Research Effective UX research needs insights from the right participants. Broad Contributor Networks from user testing platforms give access to diverse user groups. However, many research questions need feedback from a specific group: your existing customers, beta users, employees, or users with unique traits not found in a general pool. This… 

Customer Activation in UX Acquiring new users is just the start. A key challenge for any digital product is making sure users experience its core value and see why they should stay. This key moment is called Customer Activation. It’s when a new user uses the product in a way that shows its main benefit,… 

Customer Empathy in UX Great user experience starts with knowing the product users. This means understanding their needs, feelings, and challenges. This is Customer Empathy: seeing things from the user’s perspective to grasp their experiences and emotions. Empathy is not just a soft skill; it’s a key principle in user-centered design and research. It helps… 

In today’s competitive landscape, simply having a functional product is no longer enough to win and retain customers. Businesses must focus on the entirety of the customer’s journey and their cumulative perception of the brand across every interaction point. This is the realm of Customer Experience (CX). While User Experience (UX) focuses intensely on the… 

Customer Experience Narratives (CxNs) in UX Understanding the customer goes beyond data points. It’s about their journey, challenges, and feelings at every touchpoint. Customer Experience Narratives (CxNs) are stories based on research that capture this complete experience. They turn complex journeys into clear, human-centered stories. This article defines CxNs, explores their parts and research foundation,… 

To create successful products, simply collecting user data isn’t enough. The real strength lies in turning that data into meaningful insights. This is the core of Customer Insights in User Experience (UX). Customer insights offer a deep understanding of user needs, behaviours, motivations, and pain points. They drive informed design choices, guide product strategy, and… 

Customer interaction with a brand happens at many touchpoints and changes over time. It’s important to understand this journey from the customer’s view. This understanding helps create a consistent and positive experience. This concept is known as the Customer Journey, the full range of experiences a customer has with a supplier. Visualizing this journey with… 

Understanding a customer’s experience with a brand or product is complex. It involves many interactions across different channels over time. The Customer Journey concept outlines this path. The Customer Journey Map helps UX and CX professionals visualize and share this journey. More than just a diagram, a journey map illustrates the customer’s actions, thoughts, and… 

Customer Onboarding in UX A new user’s first experience with a product is crucial. Customer Onboarding helps users move from sign-up to using core features and realising the product’s value (activation). Effective onboarding is vital for retaining users and achieving product success. UX plays a key role in designing and analysing this phase. This article… 

In our digital world, cybersecurity is essential. Protecting sensitive data and systems from threats is a must for any product or service. Yet, even the best technical defences can fail if users find security measures confusing or frustrating. This is where cybersecurity and user experience (UX) meet. Security features often serve as the last line… 

Data Collection in UX Research User Experience (UX) research focuses on understanding users. This understanding relies on data, not just guesses or feelings. Data Collection is the first step. It means gathering information about target users in a planned way. This data is crucial for analysis, spotting patterns, and creating insights that guide design and… 

Organizations set up their User Experience (UX) teams in different ways. Each method has strengths and affects how UX research and design are done. One common model is the Decentralized UX Team, also called an Embedded or Distributed structure. In this setup, UX professionals join specific cross-functional product teams. They work closely with product managers,… 

Digital design should guide users honestly. However, some designs intentionally mislead users into unintended actions for business gain at the user’s expense. These are Deceptive Patterns (formerly “dark patterns”). They pose a significant ethical challenge, undermining user trust and autonomy. Understanding and avoiding them is a critical responsibility for UX professionals. User research and testing… 

Understanding long-term user habits can be tough with just one research session. Diary Studies help by gathering detailed, real-time data from users over days or weeks in their everyday settings. This method provides a broader perspective that single tests or interviews often overlook. This article explains Diary Studies. It covers their process and importance for… 

Digital Personalization in UX In a world full of information and choices, standing out means creating unique experiences for each user. Digital Personalization tailors the content, features, or design of a digital product to individual users based on their data. When done right, personalization makes interfaces more efficient, engaging, and valuable. It also drives important… 

Eighty/Twenty (80/20) Rule in UX The 80/20 Rule, also known as the Pareto Principle, states that about 80% of effects come from 20% of causes. In UX, this principle helps target high-impact areas. It focuses on the most used features, key problems, and valuable users. It serves as a guide for prioritising where limited resources… 

Empathy is key in UX. However, understanding users in different states, like stressed or novice, is tough because of the Empathy Gap. This cognitive bias makes it hard to predict how others think or feel when they are not in the same state as you. It can stop UX professionals from seeing the user’s true… 

Employee Experience (EX) from a UX View In today’s fast-changing work environment, attracting and keeping talent depends on how employees feel about their time with a company. This includes company culture, leadership, benefits, and the physical workspace. Importantly, it also covers the digital tools and systems employees use daily. This area is known as Employee… 

Ethnography in UX Research To understand users, we must look beyond labs to their real-life settings. Ethnography is a strong UX method borrowed from anthropology. It helps us gain a deep understanding of users’ lives, actions, and needs in their everyday environments. This method uncovers insights that other approaches might miss. This article explains Ethnography… 

Evaluative Research in UX UX research has different goals in the product development lifecycle. Sometimes, the aim is to explore user needs and define problems before any design starts. This is called generative research. Other times, after a design or product is made, the goal shifts to assessing its effectiveness. This includes finding usability issues… 

Expert Review Method in UX In the process of designing and refining digital products, finding usability problems early is essential. Testing with real users is key. But there are also smart ways to use usability experts. They can quickly find issues. One such method is an Expert Review. This involves experienced User Experience professionals assessing… 

Eye Tracking in UX Research Understanding user interaction involves more than clicks; it’s also about what users see and how they visually process information. Eye Tracking is a specialized UX method measuring user gaze to understand visual attention patterns. It offers insights into what elements are seen or missed. This article defines Eye Tracking, explains… 

False Consensus Effect in UX In UX, understanding users is key. However, a cognitive bias called the False Consensus Effect complicates this. It makes us overestimate how much others share our beliefs, values, and behaviors. This can lead teams to project their own views onto users, which affects design and research. Recognising and addressing this… 

Fishbone Diagram in UX Problem Analysis Finding the root cause of user problems is key to effective solutions. The Fishbone Diagram (also known as the Ishikawa or Cause-and-Effect Diagram) is a visual tool for analysing causes and effects. It is helpful in UX for exploring reasons behind usability issues or negative user behaviours found during… 

In the fast-paced digital world, you have just seconds to grab a user’s attention. When someone visits a homepage, a landing page, or sees a key visual, they form an impression almost instantly. They quickly scan the page to see if it meets their needs and if they’re in the right place. The Five Second… 

User Experience (UX) research employs a variety of methods to understand users, each suited for different goals. While observing individual user behavior is often paramount, sometimes researchers need to quickly gather a range of opinions, explore diverse perspectives on a topic, or understand the language users employ when discussing a product or concept. This is… 

Formative Research in UX UX research is key to product development and serves various purposes. Generative research looks into user needs at the start. In contrast, Formative Research happens *during* the design and development stages. It aims to improve the product as it is built. This is done by finding usability problems and enhancing the… 

Generative AI in UX Generative AI is a game-changing technology that creates new content like text, images, audio, and code. It is quickly becoming part of digital products. In User Experience (UX), this technology shapes product design and user interaction. It helps create fresh, dynamic outputs. It’s important to know what Generative AI can do.… 

Guerrilla Testing in UX Usability testing is important, but traditional methods can be slow or expensive. Guerrilla Testing provides a quick, easy alternative. It gets fast feedback from real people in public places. This method helps teams iterate designs quickly without formal recruitment. This article defines Guerrilla Testing, explains how it works, discusses its value… 

Heuristic Review: Uncovering Usability Issues with Expert Evaluation In the fast-paced world of digital product development, ensuring a smooth and intuitive user experience (UX) is paramount. Users have little patience for confusing interfaces or frustrating interactions. But how can you identify potential usability roadblocks efficiently, even before involving end-users? Enter the Heuristic Review, also known… 

In the fast world of digital product development, a smooth and easy user experience (UX) is key. Users have little patience for confusing interfaces or frustrating interactions. But how can you identify potential usability roadblocks efficiently, even before involving end-users? Enter the Heuristic Review, also known as a Heuristic Evaluation. This expert inspection method is… 

You’ve spent hours on user interviews or usability tests. You’ve gathered valuable qualitative data. Now, how do you share those key user moments, like confusion, frustration, and delight, with your team and stakeholders? While detailed reports are useful, a UX Highlight Reel is a powerful way to convey findings. This collection of short video clips… 

In today’s competitive market, creating a successful product goes beyond features and functionality. It’s about understanding people. Human Insight is the deep understanding of why people act as they do. This includes their motivations, unmet needs, frustrations, context, and mental models. It is more than just surface observations or data points. It’s about revealing the… 

How do users navigate a website or app filled with varied content and features? Traditional navigation methods, like hierarchies or sequences, suit simple cases. However, complex digital products need a more flexible approach. This is where the Hybrid Navigation Model comes in, also called a Hybrid Information Architecture. This method combines elements from two or… 

In the quest to create truly user-centered products, understanding who your users are and what they do is only part of the story. Real breakthroughs often occur when we grasp why we act, think, and feel the way we do. This is where the In-Depth Interview (IDI) shines. The IDI is a key qualitative research… 

Conducting effective UX research relies on input from the right people, your users or potential users. But how can you persuade busy individuals to share their time and feedback? The key often lies in providing a suitable Incentive. In UX research, an incentive is a reward given to participants. This can be money or another… 

Have you ever felt lost on a website, struggling to find what you need? Or maybe you’ve used an app that was easy to navigate? The key difference is often Information Architecture (IA). IA involves organizing, structuring, and labeling content in digital products like websites, apps, and software. Its main goal is straightforward: to help… 

You’ve carefully designed user flows and navigation, predicting how users should move through your website or app. But how do they actually navigate to reach a specific goal? This real-world journey, based on a user’s goal, is shown by the concept of an Intent Path. It shows the steps a user takes in your digital… 

What makes a digital product feel easy and enjoyable to use? It’s more than just looks; it’s about how users interact with the system. This is where Interaction Design (IxD) comes in. IxD focuses on designing how interactive systems work. It explains how users take actions, how the system gives feedback, and how the whole… 

In the dynamic world of product development, getting everything perfect on the first try is nearly impossible. User needs evolve, technical challenges arise, and initial assumptions often need re-evaluation. This is where Iterative Design comes in. It’s a powerful methodology grounded in a cyclical process: design, prototype, test, analyze, and refine. Iterative design focuses on… 

In the fast-paced world of product development, traditional design processes can feel slow and out of touch with user needs. Lean UX** provides a powerful alternative. Inspired by Lean Manufacturing and Lean Startup ideas, Lean UX is a mindset and method that cuts waste and boosts teamwork. It relies on validated learning from quick experiments.… 

How can you measure subjective topics like user satisfaction, agreement, or ease of use? A common and effective tool for this is the Likert Scale. Named after psychologist Rensis Likert, this scale is mainly used in surveys. It helps researchers quantify attitudes and opinions. Respondents indicate their agreement, frequency, likelihood, importance, or satisfaction with a… 

In UX research, understanding a user goes beyond analyzing clicks or survey answers. It demands interaction. Live Conversation includes any method that involves real-time dialogue between a researcher and a participant, sometimes with observers. This can be an in-depth user interview or a moderated usability test. The key feature is the dynamic exchange that occurs… 

How does a user’s experience with your product really change beyond their first impression or initial use? How do they learn, adapt, form habits, and perceive value over weeks, months, or even years? To answer these critical questions, UX researchers turn to the Longitudinal Study. A longitudinal study differs from cross-sectional studies. Cross-sectional studies show… 

Before creating pixel-perfect mockups and complex interactive designs, where do great user experiences begin? They often start with a Low-Fidelity (Lo-Fi) Prototype. This is a basic, rough version of a design concept. It’s often created quickly and affordably with simple tools like a pen and paper or basic digital wireframing software. Lo-fi prototypes focus on… 

How should User Experience (UX) teams be structured in a larger company to boost their impact? There isn’t one perfect answer, but a popular option is the Matrix UX Team structure. In this setup, UX professionals like researchers, designers, and writers have two reporting lines. They report functionally to a central UX manager. This manager… 

Why does one interface feel intuitive while another feels confusing? The answer often lies in how well the design matches the user’s Mental Model. A mental model is a person’s internal view of how things work, especially in UX. It’s shaped by their experiences, beliefs, and observations. This model serves as their personal theory about… 

In the business world, companies are often sorted by size. Small businesses (SMBs) and large enterprises get much attention. However, an important segment in between is the Mid-Market. These companies have grown beyond small business simplicity. However, they are not as large or complex as major corporations. The mid-market is a key economic driver. Definitions… 

During usability testing, researchers often notice a distinct behavior called Minesweeping. This happens when participants swiftly move their cursor over or click on things like radio buttons, checkboxes, and links. They do this without carefully reading or considering each option. Minesweeping can be a harmless scanning strategy sometimes. It often shows usability problems or participant… 

When creating a new product or feature, how can you avoid wasting time and resources? The Minimum Viable Product (MVP) provides a smart solution. Eric Ries popularised this concept in “The Lean Startup.” An MVP is the version of a new product that helps a team gather the most validated learning about customers with minimal… 

In today’s mobile-first world, a great user experience on smartphones and tablets is essential. Mobile Testing evaluates mobile applications—native, web, or hybrid—on different devices. This process ensures they meet standards for functionality, usability, performance, security, and consistency. The wide range of devices, operating systems, screen sizes, network conditions, and user contexts makes mobile testing challenging.… 

Watching users interact with your product is important. But what if you could ask them questions right away? That’s the strength of Moderated User Testing. This method uses a trained facilitator, called a moderator, to guide a participant through tasks with a product, prototype, or website in real-time. Unlike unmoderated tests, where users work alone,… 

Today’s customer interactions rarely occur in isolation. Users may begin by researching a product on their laptop. Then, they might compare prices on a mobile app while in a store. They could call customer support with a question and finally make a purchase on the website. This is the reality of the multichannel user journey.… 

When you optimise a webpage or app screen for a goal, like getting more sign-ups or purchases, you may have several ideas for improvement. You might consider changing the headline, tweaking the button text, or swapping the main image. But how do you know which changes really matter? More importantly, which combination of changes gives… 

To understand customer sentiment and predict business health, one metric stands out: the Net Promoter Score (NPS). Created by Fred Reichheld, Bain & Company, and Satmetrix, NPS measures customer loyalty. It relies on a simple question: “On a scale of 0 to 10, how likely are you to recommend \[Company/Product/Service\] to a friend or colleague?”… 

Artificial Intelligence (AI) and Machine Learning (ML) are changing many fields, including User Experience (UX). A key part of AI is the Artificial Neural Network (ANN), often called a Neural Network. These models are inspired by the network of neurons in the human brain. They learn complex patterns and relationships from data. Neural networks are… 

In today’s connected world, customers engage with businesses through many channels. These include websites, mobile apps, social media, chatbots, email, phone support, physical stores, and more. While multichannel means having multiple ways to interact, Omnichannel goes further. Omnichannel Testing is a detailed process that examines user experience across connected channels. It makes sure the customer… 

Effective User Experience (UX) research relies on knowing real users. This includes their needs, behaviours, motivations, and pain points. So, how do you connect with the right users? Recruiting participants is the first step. It involves finding, screening, choosing, scheduling, and managing them. These individuals take part in user research studies like usability tests, interviews,… 

When users engage with your website or app, they don’t just view it; they navigate through it, step by step. In User Experience (UX), a Path is the specific order of pages, screens, actions, or steps a user follows. Analyzing these paths is key to understanding user behavior. It helps find common navigation patterns, identify… 

How can large teams, often spread across different functions, stay focused on the end-user during product design and development? One of the best tools for this is the persona. In UX, a persona is a realistic but fictional representation of a key part of your target audience. Importantly, personas are not based on assumptions or… 

When we conduct User Experience (UX) research, we interact closely with participants. This helps us gather insights into their behaviors, needs, and opinions. Alongside this useful data, we might also collect information that could identify these individuals. This is called Personally Identifiable Information (PII). PII is any information that can identify, contact, or locate a… 

Understanding past user behavior is important, but what if you could predict future actions? This is the area of Predictive Analytics. It is a powerful type of data analysis that uses historical data, statistical algorithms, and machine learning to forecast future outcomes or unknown events. In User Experience (UX), predictive analytics goes beyond explaining what… 

Introduction: Strategically Guiding Products from Idea to Impact What turns a good idea into a product that users love and businesses value? The answer lies in Product Management. This discipline guides a product through its entire lifecycle. It begins with the concept and strategy. Then, it moves to development and launch. Finally, it involves ongoing… 

How do design teams turn abstract ideas into real experiences that can be tested and improved before costly development starts? The answer is Prototyping. Prototyping involves making early models or simulations of a product, feature, or interaction. These prototypes clearly show design concepts, helping teams explore solutions. They can test usability with real users and… 

Numbers and statistics show what users do or how many face an issue. However, they often miss the important why. This is where Qualitative Data plays a key role in User Experience (UX) research. Qualitative data is descriptive and non-numerical. It helps us understand the depth of human experiences, opinions, motivations, contexts, and feelings. It… 

To create great user experiences, we need to understand more than just what users do. We also need to grasp why they do it, how they feel, and the context of their actions. This is where qualitative research comes in. It focuses on gaining deep insights into human behaviour, experiences, attitudes, and motivations. We gather… 

Understanding the ‘why’ behind user actions is important. However, UX research must also measure how many users are affected, how often something occurs, or how much a metric changes. This is where Quantitative Data matters. Quantitative data is numerical information that can be measured and counted. In UX, it focuses on objective measurements of user… 

Understanding user experiences is important. However, UX professionals also need to measure behavior and track performance. They must understand the scale of issues or successes in their user base. This is where Quantitative Research comes in. Quantitative research is a systematic way to investigate. It focuses on collecting and analysing numerical data. This helps identify… 

In the fast-paced world of product development, teams often need user feedback quickly. Sometimes, there isn’t enough time or resources for a full usability study. This is where Quick and Dirty Testing comes in. It’s an informal way to evaluate usability. The goal is to get immediate feedback on design questions, concepts, or prototypes. The… 

Introduction: Gathering Group Insights Across Geographies Focus groups are a key part of qualitative research. They gather small groups to talk about specific topics with a moderator. Today, this method has changed. Remote Focus Groups use online video calls to connect with participants from anywhere. This way, researchers can look at shared attitudes, beliefs, experiences,… 

How can you understand how users interact with your product when they are far away? Remote Usability Testing provides the answer. This effective research method lets you assess the usability of your website, app, or prototype. You can watch real users interact with it from their own homes or offices, using their familiar devices. By… 

In our connected world, understanding users means meeting them where they are. Remote User Testing is a flexible research method. It lets teams see how users interact with a product, service, or prototype without needing to be in the same place. Researchers can use various technologies to observe user behaviour. They can listen to feedback… 

User Experience (UX) is all about understanding the user. But how can we achieve this understanding? The key is using the right Research Methods. In UX, a research method is a clear and structured way to gather and examine data about users. This includes their interactions, needs, perceptions, and behaviors related to a product or… 

Before starting any User Experience (UX) research, like an interview, usability test, or survey, you must define why you are doing it and what you want to learn. This is known as your Research Objectives. A research objective is a clear and actionable statement that outlines the goals and outcomes of your study. Well-defined objectives… 

Consider how you usually read online content or in apps. Do you read every word from top to bottom? Or do you scan the page for keywords, headings, or specific details? If you’re like most users, you mainly scan. Scannability is how easily users can glance through digital content, text, images, and interface elements to… 

How do design teams ensure their solutions work for real users? Beyond feature lists and technical specs, scenarios are a strong narrative tool. In User Experience (UX), a scenario is a brief story. It describes how a specific user, often shown as a defined persona, interacts with a product or system. This interaction helps the… 

You’ve set your research goals and chosen a method. Now you need participants. But how do you find the right people for your study? The answer is a Screener or Screener Questionnaire. This is a set of questions used at the start of recruiting participants. Its main job is to filter candidates based on set… 

Conducting qualitative research, such as user interviews or usability tests, needs a solid plan. In UX research, a Script (often called a Discussion Guide for interviews or a Moderator Guide for usability tests) is that plan. It’s a structured document that outlines the session’s flow, key questions, tasks, and prompts. The script isn’t meant to… 

A user’s interaction with a product is more than clicks and tasks. It’s an experience filled with changing emotions—frustration, confusion, satisfaction, and delight. A Sentiment Path maps this emotional journey, tracking how a user’s feelings (positive, negative, or neutral) change through a specific workflow, task, or journey in your product or service. Understanding this path… 

Navigating the web can be tough for users with assistive technologies or those using only a keyboard. Seeing the same long navigation menu on every page can slow them down. A **Skip Navigation** link, also known as “Skip to Main Content” or “Skip Link,” helps with this issue. It’s usually the first link on a… 

Gathering feedback is key in UX. However, turning that feedback into useful insights takes more than casual chats or quick polls. It needs a Study. In User Experience (UX) research, a study is a planned, systematic investigation. It aims to answer specific questions or meet clear goals about users. This includes their needs, behaviours, attitudes,… 

Summative research is crucial for user experience teams to decide if a product is ready to launch. Earlier research guides design choices. However, summative research tackles a bigger question: Does the product meet users’ needs? What is summative research? Summative research checks if your product works for users. It typically happens near the end of… 

How can you effectively gather feedback, measure attitudes, or understand behaviours from many users? One common method is the Survey. A survey is a tool that uses a set of predefined questions given to a group of people. In UX, surveys mainly collect quantitative data about user opinions, satisfaction, preferences, demographics, and self-reported behaviours. They… 

For years, a guideline echoed in web design: the Three-Click Rule. This principle claimed that users should find any information on a website within three mouse clicks from the homepage or any other page. The idea was that more than three clicks would frustrate users and drive them away. This rule looks simple and appealing,… 

Understanding users takes more than just numbers or personal stories. It takes both. Big data helps you see what is happening across your product. Thick data enables you to understand why it is happening. Big data gives you scale. Thick data gives you depth. Used together, they create a complete picture of the user experience… 

Observing what users do with a product is helpful. However, understanding why they do it offers deeper insights. The Think-Aloud (TOL) Protocol is a key technique used mainly in usability testing for this purpose. It asks participants to share their thoughts, feelings, expectations, and reasons while they complete specific tasks with an interface or prototype.… 

In UI design, clarity is key. Sometimes, space limits or a desire for a clean look mean not all information can be shown all the time. This is where Tooltips are useful. A tooltip is a common GUI element. It shows a small, descriptive message when a user hovers their mouse over, or focuses on,… 

You’ve created a logical structure for your website or app. This may be based on card sorting or careful planning. But how can you be sure users can find what they need within that structure? This is where Tree Testing comes in. It’s a User Experience (UX) research method that tests the findability, labeling, and… 

When you use a website or mobile app, everything you see and click on makes up the User Interface (UI). UI Design focuses on how these digital interfaces look, feel, and work. Its main goal is to create an interface that is visually appealing and easy to use. This means it should be clear, consistent,… 

How can you efficiently gather usability insights from many users in different locations and time zones? Unmoderated User Testing is a great solution. This remote method lets participants complete tasks on your website, app, or prototype at their convenience. They do this without a facilitator present in real time. A special platform tracks screen actions… 

What makes a website, application, or digital product successful? It goes beyond innovative features or stunning visuals. A key factor is Usability. Usability measures how users experience a product or system. It focuses on how easy, effective, and satisfying it is to use. Good usability means designing interfaces that help users reach their goals efficiently… 

You’ve created a new feature, built an interface, or launched a product. But how can you tell if it’s easy and effective for your users? Just launching and hoping for the best is risky. This is where Usability Evaluation comes in. It’s a process for checking how well users can learn and use a product… 

For decades, the Usability Lab was key for watching how users interact with products. It is a special, controlled space for in-person usability testing and other UX research methods. Usually, it has at least two rooms—one for testing and one for observation. This setup allows researchers to see participants using a product, gather detailed data,… 

Usability testing checks if people can use a product effectively, efficiently, and with satisfaction. But how do you organise these observations? The answer is the Usability Task. A usability task is a clear activity or goal for a participant to achieve using the product or prototype in the test. These tasks mimic real user goals… 

How can you know if your website, app, or prototype is easy to use? Assumptions and expert opinions have their limits. Usability Testing is a key User Experience (UX) research method that answers this question. It evaluates a product’s ease of use through observation. Researchers watch real users as they try to complete specific tasks… 

When designing software or digital products, how do you ensure the functionality meets user needs? A Use Case provides a clear answer. It’s a method used mainly in system analysis and requirements gathering. It describes a specific sequence of interactions between an external entity (an ‘actor,’ usually a user or sometimes another system) and the… 

What makes a product loved and recommended instead of just tolerated? Often, it’s the overall User Experience (UX). This term, created by cognitive scientist Don Norman, covers how a user interacts with a company, its services, and its products. UX goes beyond just the product’s appearance (that’s mainly User Interface or UI) or how easy… 

What sets successful products apart from those that struggle? Often, it’s a deep understanding of end-users. User Experience (UX) Research, or User Research, is the careful study of users. It looks at their needs, behaviours, motivations, contexts, and experiences with a product or service. UX research uses various methods to gather insights from users (or… 

How can you really understand the people you design for? Analytics show you what users do, and surveys capture broad opinions. However, the User Interview reveals the why. This key qualitative research method involves a focused chat between a researcher and a participant. The participant could be a current user, a potential user, or even… 

Creating user-centered products needs a strong grasp of user needs, behaviours, and motivations. This knowledge comes from thorough User Experience (UX) research, not guesswork. A User Research Education Program is a structured course. It teaches core principles, various methods, practical skills, and ethical issues in UX research. These programs target aspiring researchers, designers, product managers,… 

What is the main difference between products that just work and those that feel intuitive, valuable, and satisfying? Often, it comes down to a User-Centered Design (UCD) approach. UCD is a design process that focuses on understanding end-users. It looks at their needs, limits, behaviours, and contexts during product development. The main goal is to… 

How does your product’s user experience measure up? Is it getting better over time? How does it stack against your main competitors? To answer these questions, you need objective data, not just internal views. UX Benchmarking is the process of evaluating your product’s user experience. It involves comparing it systematically to meaningful standards using key… 

What turns a functional digital product into one that feels intuitive and enjoyable? The answer is User Experience (UX) Design. This field covers the complete process design teams use to create products and services that offer meaningful experiences. It focuses on more than looks or functionality; it considers the overall interaction and perception users have.… 

How can you tell if your design changes are effective? How do you monitor usability and satisfaction for your product over time or against competitors? While qualitative feedback gives valuable insights, User Experience (UX) Metrics provide important quantitative data. UX metrics are measurable indicators that track and evaluate user experience for a product or service.… 

Every button label, error message, menu item, and hint in a digital product can guide or confuse users. UX Writing focuses on creating this text, known as “microcopy.” It ensures the words are clear, concise, and helpful while matching the brand’s voice. This practice shapes the conversation between the product and the user. The goal… 

In today’s customer-focused world, knowing what your users think, feel, and need is essential. Voice of Customer (VoC) is how organisations gather, analyse, and respond to customer feedback on their experiences and expectations. It involves listening to customers and understanding their views in their own words across all touchpoints. A strong VoC program helps businesses… 

When designing a user journey for a task, use static wireframes to display screen layouts. Flowcharts, on the other hand, show the sequences. But how can you combine both to understand the user’s path with screen context? Enter the Wireflow. This UX design tool merges wireframes with flowchart elements. It creates a visual map of… 

Before building, an architect makes blueprints that show the structure and layout. In digital product design, Wireframes play a similar role. A wireframe is a simple visual outline of a webpage or app screen. It mainly focuses on space allocation, content structure, core functionality, and basic layout. It leaves out detailed visual elements like colours,… 

Whenever a user interacts with a product to reach a goal. Booking a flight, submitting a report, or collaborating on a document