In this episode, we sit down with UX Researcher Taylor Bras and Senior Enterprise Resource Planning Analyst Lindsey Ocampo from Salt River Project (SRP), Arizona’s electric power and water utility company. Together, they unpack the critical skills needed to succeed in a modern UX career. Taylor shares her firsthand experience transitioning from Arizona State University’s formal UX program into the business world, while Lindsey provides expert strategies for evangelizing UX and building influential relationships with stakeholders.
This interview is a must-watch for UX students, recent graduates, and any UX professional looking to increase their impact and influence within their organization.
Key Takeaways:
- Bridging UX and Business
- Taylor’s Journey: From Formal UX Education to a Professional Career
- Overcoming the Challenges of Transitioning into the UX Industry
- Lindsey’s Experience: How to Champion UX and Win Over Stakeholders
- The Real Challenges of Building Trust with Business Leaders
- Practical Strategies for Translating UX Research into Business Value
- How UX Researchers Can Build Credibility and Influence
Listen Now!
About the Guests
Taylor Bras
Taylor Bras is a UX Researcher and Designer at Salt River Project (SRP), specializing in mixed-methods research and customer-facing digital experiences. With a background in UX design, human systems engineering, and UX strategy, she combines research and design to understand customer needs and create more effective, accessible, and user-centered products.
Lindsay Ocampo
Lindsey Ocampo is a Senior Enterprise Resource Planning Analyst at Salt River Project (SRP) with more than 14 years of experience at the organization, including nine years in UX research. With a background in business management and an MBA, she combines enterprise expertise with user-centered research to help organizations build stronger relationships between UX, stakeholders, and business strategy.
About the Host
Nate Brown
Nate Brown is an experienced account manager with a background in enterprise technology, client relationships, and revenue-focused account management. During his time at Userlytics, he worked closely with research teams and enterprise clients to help them maximize the value of the platform and get meaningful insights from their UX research. His broader career includes working with technology companies and financial institutions, with a focus on building long-term client partnerships and helping organizations address complex business challenges.
