Lindsay Ocampo

Lindsey Ocampo is a Senior Enterprise Resource Planning Analyst at Salt River Project (SRP), a not-for-profit water and power utility serving central Arizona. She has spent more than 14 years at SRP, including approximately nine years working in UX research, where she has helped bring user-centered thinking and research into an established enterprise environment.

Lindsey’s path into UX research is distinctive because she did not begin with a traditional UX education. With a background in business management and an MBA, she developed her UX expertise through hands-on experience, mentorship, and working directly with teams and stakeholders. Her career demonstrates how UX research skills can be developed and applied within a broader business and enterprise context.

At SRP, Lindsey works at the intersection of enterprise systems, business processes, UX research, and organizational strategy. Her experience has given her a deep understanding of how user-centered practices can be introduced and strengthened within large organizations, particularly when researchers need to work with stakeholders who may not have a traditional UX background.

A major focus of Lindsey’s work is UX advocacy and stakeholder engagement. She has developed practical approaches for building trust with business leaders, communicating the value of UX research, and demonstrating how user insights can contribute to business outcomes. Her experience highlights the importance of translating research findings into language that stakeholders can understand and connect to their own goals.

Lindsey has shared these experiences as a guest on Userlytics’ UX Spotlight podcast, where she and fellow SRP researcher Taylor Bras discussed the skills UX professionals need to succeed in modern organizations. Lindsey focused particularly on evangelizing UX, building influential stakeholder relationships, overcoming challenges when working with business leaders, and translating UX research into business value.

Her career also demonstrates that impactful UX research is not limited to traditional technology companies. Working within the utility sector, Lindsey has helped establish user-centered design and research as valuable parts of SRP’s digital strategy. Her experience provides an example of how UX practitioners can create influence and demonstrate research value in industries where UX may not historically have been a central discipline.

Lindsey’s LinkedIn profile identifies her as Lindsey Ocampo, MBA, and places her in Scottsdale, Arizona. Her professional experience includes Salt River Project, while her education includes Grand Canyon University. She also holds a Qualtrics Platform Essentials Certification, issued in September 2023.

Outside of her professional work, Lindsey has also volunteered as a youth mentor with New Pathways for Youth since 2017, reflecting an ongoing involvement in mentorship and supporting young people.

Through her combination of business experience, enterprise systems knowledge, UX research, and stakeholder engagement, Lindsey brings a practical perspective to building UX maturity inside established organizations. Her work is particularly relevant to UX professionals and business leaders looking to strengthen research influence, gain stakeholder buy-in, and connect user-centered design with broader organizational goals.