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Measuring the Return on Investment (ROI) of User Experience (UX) Research

 Oct 02, 2020
Home  »  Webinars   »   Measuring the Return on Investment (ROI) of User Experience (UX) Research

How do you Measure the ROI of UX Research?

Time and time again, user experience testing has proven to be an integral part of retaining customers, bringing in new customers, and improving your users’ overall experience with your brand. But if you are just getting started in user experience testing, how do you measure the ROI of your UX research to share with valuable company stakeholders? In this webinar, we will break down the true value of a positive customer experience, highlight tangible ways to calculate the ROI of your user research, and teach you how to share the true value of your user experience research.


Our goal is to help you calculate ROI based off of your company’s unique KPIs. With our platforms unique and customizable testing features and our experience in generating valuable customer insights, we will show you how interconnected your company’s goals are with testing and evaluating your brand’s customer experience.

About the Author: Userlytics


Since 2009 we have been helping enterprises, governmental organizations, non-profits, agencies and startups optimize their user experience, or UX. With our state-of-the-art platform, massive global participant panel and unlimited accounts/seats for democratizing user research, we are the best all-in-one solution for remote user testing.

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blog resources Measuring ROI and UX research Measuring ROI and UX research

To measure the ROI of UX research, you can follow these steps: Define the objectives: Clearly define the objectives of your UX research. These objectives should align with the business goals and priorities of your stakeholders. For example, increasing conversion rates, improving customer satisfaction, or reducing user errors could be your objectives Determine measurable outcomes: Identify specific outcomes or metrics that can be measured to assess the impact of your UX research. These metrics should be aligned with your research objectives and should be quantifiable. Examples include conversion rates, task completion rates, user satisfaction scores, or support call reduction. Establish a baseline: Before conducting your UX research, establish a baseline measurement of the relevant metrics. This will serve as a comparison point to measure the impact of your research efforts.

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