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Userlytics Glossary

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Eighty/Twenty (80/20) Rule

Eighty/Twenty (80/20) Rule in UX The 80/20 Rule, also known as the Pareto Principle, states that about 80% of effects come from 20% of causes. In UX, this principle helps target high-impact areas. It focuses on the most used features, key problems, and valuable users. It serves as a guide for prioritising where limited resources… 
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Empathy Gap

Empathy is key in UX. However, understanding users in different states, like stressed or novice, is tough because of the Empathy Gap. This cognitive bias makes it hard to predict how others think or feel when they are not in the same state as you. It can stop UX professionals from seeing the user’s true… 
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Employee Experience (EX)

Employee Experience (EX) from a UX View In today’s fast-changing work environment, attracting and keeping talent depends on how employees feel about their time with a company. This includes company culture, leadership, benefits, and the physical workspace. Importantly, it also covers the digital tools and systems employees use daily. This area is known as Employee… 
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Ethnography

Ethnography in UX Research To understand users, we must look beyond labs to their real-life settings. Ethnography is a strong UX method borrowed from anthropology. It helps us gain a deep understanding of users’ lives, actions, and needs in their everyday environments. This method uncovers insights that other approaches might miss. This article explains Ethnography… 
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Evaluative Research

Evaluative Research in UX UX research has different goals in the product development lifecycle. Sometimes, the aim is to explore user needs and define problems before any design starts. This is called generative research. Other times, after a design or product is made, the goal shifts to assessing its effectiveness. This includes finding usability issues… 
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Expert Review Method

Expert Review Method in UX In the process of designing and refining digital products, finding usability problems early is essential. Testing with real users is key. But there are also smart ways to use usability experts. They can quickly find issues. One such method is an Expert Review. This involves experienced User Experience professionals assessing… 
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Eye Tracking

Eye Tracking in UX Research Understanding user interaction involves more than clicks; it’s also about what users see and how they visually process information. Eye Tracking is a specialized UX method measuring user gaze to understand visual attention patterns. It offers insights into what elements are seen or missed. This article defines Eye Tracking, explains… 
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