Differences between Userlytics and Optimal
Exploring UX testing platforms and weighing your choices? Here’s how Userlytics and Optimal differ.
Userlytics stands out as a complete usability research solution, offering capabilities that Optimal does not. With options for both moderated and unmoderated testing, webcam recording, and AI-driven tools like sentiment analysis and transcription, Userlytics delivers deeper insights into user behavior and emotions. The platform also enables real-time note-taking, hidden observers, and full moderator control, making collaboration and oversight more effective throughout each study.
How does our remote user testing platform work?
| | |
---|---|---|
Userlytics | Optimal | |
Pricing & Plan Features | ||
Multiple/ Unlimited Seats | ||
Unlimited Concurrent Testing | ||
Unlimited Number of Participants per Test | ||
Unlimited Data Storage | ||
Account System & Folders | ||
Account System & Folders | ||
AI-Powered Capabilities | ||
Sentiment Analysis | ||
AI Analysis | ||
AI Transcription | ||
Automatic Reporting | ||
Testing Types & Methodologies | ||
Interactive Path Flows/First Click Testing | ||
Native Card Sorting | ||
Native Tree Testing | ||
X/5 Second Tests | ||
Photo Submission Testing | ||
Native Surveys | ||
Ethnography Mobile Tests (Camera Tasks for Mobile ) | ||
Mobile moderation | ||
Moderated Test | ||
Mobile Qual Testing | ||
Prototype Testing | ||
Unmoderated Test | ||
A/B Testing | ||
Longitudinal Testing/Diary Studies | ||
Focus Groups | ||
Accessibility testing | ||
UX Consulting | ||
Professional UX consulting services (Script design & Moderation, Reporting on results & competitor analysis Heuristic Analysis) | ||
Analytics & Reporting | ||
Prioritization Matrix | ||
Heatmaps | ||
Highlight Reels | ||
Download Results | ||
ULX Score | ||
QA review of participant results | ||
SUS, NPS, etc. | ||
Support Services/Quick response time | ||
View Participant Charts | ||
Usage Reports | ||
Panel & Participant Management | ||
Designed to discourage Professional Testers from panel (no IP Detection 90 day exclusion) | ||
Large Proprietary Panel | ||
Bring Your Own Users | ||
Advanced demographic filters for panel (Screener questions) | ||
Unlimited screener answers to target niche partcipant profiles | ||
Personalized email invitation | ||
Multi-Language Tester UI | ||
Recruiting Team | ||
Save Audience Templates | ||
Easy Participant Onboarding (No overlay recorder) | ||
Platform Features | ||
No Download recorder | ||
Advanced Native Moderation Capability (Real time note taking Moderator control of test, IDI) | ||
Post Session Notes (Annotations) | ||
Overlay/Chrome Extension | ||
Picture in Picture Recordings | ||
Competitive Benchmarking | ||
Live Intercept/Widget to collect responses | ||
Invisible observers in a moderated session | ||
Live Notes | ||
Web-Based Recorder | ||
Live Asset Testing (Website/App) | ||
Integrations with Other Platforms | ||
Security & Compliance | ||
ISO 27001 Certification | ||
SSO | ||
PII Protection | ||
Awards & Recognition | ||
Highest rating on G2, Capterra, Trustradius Appstore & GooglePlay | ||
Support | ||
Dedicated Account Manager |
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FAQs
Optimal Workshop is a UX research tool primarily used for tree testing, card sorting, and other usability testing methods. It helps UX professionals understand how users navigate information architectures, providing insights into creating intuitive navigation systems and improving content categorization.
While Optimal Workshop focuses on card sorting and tree testing, Userlytics offers a broader range of features, including unmoderated testing, sentiment analysis powered by AI, webcam recording, and advanced security certifications like ISO 27001. Userlytics also provides unlimited seats and accounts, making it a cost-effective solution for large teams.
Optimal Workshop specializes in tree testing with robust analysis tools for evaluating navigation structures. However, Userlytics complements tree testing with additional features such as sentiment analysis, moderated usability testing, and unlimited screener questions.
Userlytics is a strong alternative to Optimal Workshop, offering advanced capabilities like webcam recording, real-time note-taking, and AI-powered insights. Other tools to consider include UserTesting and UXCam, each with unique strengths for different research needs.
Yes, reviews on platforms like G2 and Capterra provide detailed comparisons between these tools. Userlytics is often praised for its best-in-class customer support, robust features, and flexible pricing options.
It depends on your research needs. Choose Optimal Workshop if you need specialized tools for card sorting and tree testing. Opt for Userlytics if you require a comprehensive UX platform with advanced moderation capabilities, AI-driven analysis, and extensive participant recruitment options.
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