Skip to content

Enhance Your User Experience with Qualitative Testing

Team viewing the qualitative results of a Userlytics usability test

What Kind Of Insights Can You Get Through Our Qualitative Testing Platform Tools?

Sentiment analysis insights, determine the tone of the participant, in the photo you can see a negative tone.

Instantly determine whether a participant’s tone is positive, negative, or neutral, without manually reviewing sessions.

AI UX image, showing how ai helps you analyze a video

Scale the amount of qualitative testing you can launch by analyzing and summarizing video sessions automatically.

Transcription image, where the team member is making annotations to the video.

Get your sessions annotated and transcribed automatically.

Analyze your video in multiple languages, in the image we can see a woman analysis the highlight video results.

Use our advanced video features to efficiently review qualitative testing sessions in multiple languages.

Capture Deeper User Insights through UX Research

Real-Time Interaction and Feedback for Improved Usability Testing, we can see how a user gives feedback on the userlytics app.
 A team looking at all the Streamlined Collaboration Tools for UX Researchers.
Actionable Results for Agile UX Design and Usability Testing. The Team is looking at the results to make sure they make informed decisions

Qualitative Testing is used to find out what users think and feel. It is best for understanding the "why" behind their decisions and actions. Quantitative Testing collects numerical data to find trends and patterns. It is best for measuring and quantifying user behaviors and validating hypotheses.

Moderated Studies are conducted through in-depth interviews, allowing researchers to probe deeper with follow-up questions and understand user thoughts in real-time. Unmoderated Studies allow participants to complete tasks independently, often recorded. Researchers collect the data without direct interaction, which is ideal for quick and cost-effective feedback.

Qualitative Testing is particularly useful in three UX research methods:

  • Usability Testing: Qualitative research in usability testing helps understand why users find a product usable or not. Through in-depth interviews or moderated sessions, UX researchers can find specific blockers and ask follow-up questions. These sessions can also be used in the early stages (“Generative User Experience Research”) to help drive innovation and product development directions.
  • Journey Mapping: Qualitative testing in Journey Mapping allows researchers to capture detailed user experiences and emotions over time. Techniques such as in-depth interviews or ethnographic studies provide rich data on user interactions.
  • Market Research: Qualitative testing is essential for understanding consumer behavior. Methods like focus groups, in-depth interviews, and ethnographic research offer detailed insights into why consumers make certain decisions.

Identify Trends with Quantitative Testing: Begin with quantitative research to gather numerical data, which helps identify patterns and problem areas across a large sample size. Understand The “Why” with Qualitative Testing: Follow up with qualitative research to dig deeper into the reasons behind the trends you identified. Through in-depth interviews, UX researchers can find out more about the motivations of users. Make Better Decisions With Mixed-Methods: Combining both methods offers a comprehensive view of the research problem. Quantitative data provides statistical validity, while qualitative insights add depth and detail. This mixed-methods approach allows UX researchers to work with more reliable insights and, subsequently, make better decisions.

Let’s work together on your
next UX study