TREE TESTING

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If you are not measuring it, you are not managing it

Optimizing your Information Architecture (IA)

Tree Testing is an advanced usability feature that is used to improve the information architecture of websites, apps and prototypes.

They consist of asking the participants to use a hierarchical “Map” or “Tree” to find a product or theme, such that you can verify the validity of the information structure and findability of different products or themes on a site, mobile app or prototype.

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Analyze and share the data easily

Our advanced reporting system allows you to analyze and share test data easily:

  • Success Rate: The percentage of users who found the right category for that task.
  • First Click: The category most people selected first.
  • Time Spent: Average time spent on completing the task.
  • Directness: The percentage of users who went to the right category immediately, without backtracking or trying any other categories.

Additionally, you will see our Artificial Intelligence (AI) based recommendations leverage an advanced proprietary algorithm as well as success rates in similar industries.

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Advanced Professional Services

In addition to our platform and global panel of participants, we offer optional professional services such as designing the test plan/test script, analysis and reports with recommendations, diary studies, moderated testing, project management for testing with children (including parental consent) and similar.

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