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How to Measure the ROI of your UX research to Share with Stakeholders

 Sep 14, 2020
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Measuring the ROI of your UX research to share with your stakeholders

USE COMPANY KPIs TO MEASURE AND BOOST THE ROI ON YOUR UX RESEARCH

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: How to Measure the ROI of UX Research to Share with Stakeholders.

This white paper helps quantify the return on investment of UX Research, giving you key insights to persuade your stakeholders to increase their investments in UX Research. Using your brand’s core KPIs at the heart of your ROI calculations, we will teach you how to effectively and accurately measure the value of your UX Research. We can’t wait to show you why investing in user-centric design offers one of the highest rates of return of any business investment!

About the Author: Userlytics

Userlytics

Since 2009 we have been helping enterprises, governmental organizations, non-profits, agencies and startups optimize their user experience, or UX. With our state-of-the-art platform, massive global participant panel and unlimited accounts/seats for democratizing user research, we are the best all-in-one solution for remote user testing.

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blog resources Measuring ROI and UX research

Define clear objectives: Start by clearly defining the objectives of your UX research. These objectives should align with the goals and priorities of your stakeholders. For example, your research might aim to reduce user errors, increase conversion rates, or improve customer satisfaction. Determine key performance indicators (KPIs): Identify specific metrics or KPIs that can be used to measure the impact of your UX research. These metrics should be aligned with your research objectives and should be measurable and quantifiable. For example, you could track metrics such as task completion rates, time on task, conversion rates, or customer satisfaction scores. Establish a baseline: Before implementing any changes based on your UX research, establish a baseline measurement of the relevant metrics. This will serve as a comparison point to measure the impact of your research efforts. Conduct your UX research: Carry out your UX research activities, which may include methods such as user testing, surveys, interviews, and analytics analysis. Gather data and insights that are directly relevant to your research objectives and KPIs. Analyze the data: Once you have collected the data, analyze it to draw meaningful insights. Look for patterns, trends, and correlations that relate to your research objectives and KPIs. Identify any areas of improvement or opportunities for enhancing the user experience.Implement changes: Based on the insights gained from your research, implement changes or improvements to the user experience.

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