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Marketing Funnel: When and How To Use User Research

 Apr 22, 2022
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As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: When and How To Use User Research in Each Stage of the Marketing Funnel.

While all marketing funnels are created differently, there is one element that is consistent and essential among all of them: research. By the end of this white paper, you will have gained a deep understanding of when and how user research can be applied to your next marketing strategy, alongside some content ideas that can aid your efforts.

This white paper examines each stage of the marketing funnel and explains how a UX platform can make you more efficient, thoughtful and effective through each stage of development. We will break down the challenges and objectives of each marketing funnel stage, and share fundamental research tools you can use to address them. This white paper also provides you with new ideas on how to find your target audience, understand what they require from you, and build marketing strategies that appeal to them. We can’t wait to show you how user experience research can be used to build a successful marketing strategy!


About the Author: Nicholas Aramouni

Nicholas Aramouni

Nicholas Aramouni is a Senior UX Researcher and Communications Manager who has developed his qualitative and quantitative knowledge by working within a variety of industries, including music entertainment, media, technology and education. Across his career, Nick has conducted numerous international studies in countries all around the globe, placing importance on developing international partnerships as a means of better understanding the various cultures and markets that push UX researchers further. Nicholas has enhanced his involvement in UX by also working as a marketing content strategist and speaker in the field. He has proudly completed a B.A in Policy Studies, a minor in Business Innovation and a B.A in Education.

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