In this episode, Democratization of User Research, Nicholas discusses the different hurdles that occur when we take on international research and provides insight on what to be aware of when testing with diverse audiences. Additionally, Nicholas discusses some do the key pros and cons of democratizing research when testing globally, and how valuable it is to rely on partnerships and field-experts when non-UX experts take on international UX.
Some of the key areas examined include:
- Protecting the credibility of the UX research industry as professionals enter into research
- Understanding cultural norms before entering into a country
- The value of UX researchers supporting new practitioners in their UX journey
Democratization of User Research. Katja Woxell is the founder of 3D Communications and host of the UX Nordic Podcast. In this episode, she talks with Nicholas Aramouni, senior UX researcher at userlytics, about democratizing UX research as you go global. This podcast is brought to you by the UX Nordic Conference (uxnordic.com) and Userlytics (userlytics.com).
Nicholas Aramouni
Nicholas Aramouni also known as Iskandar Aram is a Senior UX Researcher and Communications Manager at Userlytics with extensive experience in qualitative and quantitative research. His work spans music entertainment, media, technology, education, and e-commerce, with a particular focus on international UX research, cultural differences, and understanding users across diverse markets.
Mehdi El Taghdouini
Mehdi El Taghdouini is a content and communications professional with extensive experience in B2B SaaS, technology, SEO, digital marketing, and content strategy. His background includes leading content teams, developing full-funnel content strategies, and creating engaging content for technology and business audiences. He is also an accomplished street photographer whose work has been exhibited internationally.
