Userlytics Glossary
Navigate the fascinating world of UX with our comprehensive glossary. Unlock definitions, discover key concepts, and become fluent in the language of user experience!
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Matrix UX Team Structure
How should User Experience (UX) teams be structured in a larger company to boost their impact? There isn’t one perfect answer, but a popular option is the Matrix UX Team structure. In this setup, UX professionals like researchers, designers, and writers have two reporting lines. They report functionally to a central UX manager. This manager…
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Mental Model
Why does one interface feel intuitive while another feels confusing? The answer often lies in how well the design matches the user’s Mental Model. A mental model is a person’s internal view of how things work, especially in UX. It’s shaped by their experiences, beliefs, and observations. This model serves as their personal theory about…
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Mid-Market
In the business world, companies are often sorted by size. Small businesses (SMBs) and large enterprises get much attention. However, an important segment in between is the Mid-Market. These companies have grown beyond small business simplicity. However, they are not as large or complex as major corporations. The mid-market is a key economic driver. Definitions…
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Minesweeping in UX Research
During usability testing, researchers often notice a distinct behavior called Minesweeping. This happens when participants swiftly move their cursor over or click on things like radio buttons, checkboxes, and links. They do this without carefully reading or considering each option. Minesweeping can be a harmless scanning strategy sometimes. It often shows usability problems or participant…
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Minimum Viable Product (MVP)
When creating a new product or feature, how can you avoid wasting time and resources? The Minimum Viable Product (MVP) provides a smart solution. Eric Ries popularised this concept in “The Lean Startup.” An MVP is the version of a new product that helps a team gather the most validated learning about customers with minimal…
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Mobile Testing
In today’s mobile-first world, a great user experience on smartphones and tablets is essential. Mobile Testing evaluates mobile applications—native, web, or hybrid—on different devices. This process ensures they meet standards for functionality, usability, performance, security, and consistency. The wide range of devices, operating systems, screen sizes, network conditions, and user contexts makes mobile testing challenging.…
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Moderated User Testing
Watching users interact with your product is important. But what if you could ask them questions right away? That’s the strength of Moderated User Testing. This method uses a trained facilitator, called a moderator, to guide a participant through tasks with a product, prototype, or website in real-time. Unlike unmoderated tests, where users work alone,…
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Multichannel Testing
Today’s customer interactions rarely occur in isolation. Users may begin by researching a product on their laptop. Then, they might compare prices on a mobile app while in a store. They could call customer support with a question and finally make a purchase on the website. This is the reality of the multichannel user journey.…
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Multivariate Testing (MVT)
When you optimise a webpage or app screen for a goal, like getting more sign-ups or purchases, you may have several ideas for improvement. You might consider changing the headline, tweaking the button text, or swapping the main image. But how do you know which changes really matter? More importantly, which combination of changes gives…
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