Imagine a scenario where a user is shopping online and stumbles across a product she likes, but the product’s description doesn’t tell her everything she needs to know before making a purchase. To find out more, the user decides to reach out to customer service but can’t easily locate the contact information because it’s written in tiny font at the bottom of the page (strike 2). Eventually she manages to send the company an email but is met with generic automated responses that do nothing but frustrate...
Finding the best flight deals online can be an exhilarating experience. Almost every booking site today promises the lowest fares available and, in some cases, even a price match guarantee. With such a wide range of flying options and airlines stepping up their online game, we decided to take a look at the top players providing the best travel booking options - along with some travel sites which are clearly lagging behind.
Last November 18th our CEO was interviewed by Ditsa Keren, of Website Planet; Here are some excerpts from the interview:…User experience testing is different than market research. Imagine a bunch of people crossing a room with a rug and there’s a little fold in the rug. 90% of them will lift their leg over the fold, but the 10th person will trip over it. If you fix that fault, you will not only improve the experience of the person who tripped but also for all the others who were able to get over the fold, but had to make an extra subconscious effort to do so…
Designers are prone to falling into the trap of cluttering their interfaces. Limitations of space often push them to the wall, and they find themselves trying to fit everything they can into a tiny usable space. The unique problem that the modern designer faces, be it on the web or in the design of a product, is finding a way to fit all the necessary features while maintaining the highest levels of usability and user experience of the product.
Regardless of whether you sell a product, offer a service or run a blog, any visitor comes to your site with simple goals like consuming or gathering more information. The user experience is the foundation of everything from that point on, and the main pillar of your conversion strategy.
Everyone knows that user research is important for building a highly usable product. It’s the exact details of the research process that are less obvious...
Designers are prone to falling into the trap of cluttering their interfaces. Limitations of space often push them to the wall, and they find themselves trying to fit everything they can into a tiny usable space.
Designers are prone to falling into the trap of cluttering their interfaces. Limitations of space often push them to the wall, and they find themselves trying to fit everything they can into a tiny usable space.
Both assistants are huge sellers in the race for your voice queries, but which one really provides the best user experience?