The most efficient and effective web optimization; observe users and customers as they interact with your website and attempt to achieve key goals and use cases. You can observe them during their customer journey in their homes or offices, anywhere in the world, at any time of day.
Use Userlytics to improve the user experience of any asset, at any stage of development, You can even conduct user research on your competition to benchmark the usability and user experience of your website.
No need to insert any code to run a test. You can increase the usability of your website or app through a quick user test, or a set of iterative user tests, with minimal resources and bandwidth.
Within hours you will be able to observe your target participants, chosen in accordance with your target Persona (through your defined demographic filters and behavioural screener questionnaire), as they attempt to follow your instructions & tasks and reveal the stumbling blocks and frustrations of the user interface.
Run user testing studies on early prototypes, Beta and Production
Prioritize what usability improvements to make to the creative assets
Run multiple usability studies to gauge the impact of upcoming design and usability changes to the website, internet application, or content
Identify usability issues with your design
Compare different user experience design versions
Understand user preferences for various design alternatives
Build personas using real-people by seeing them in their natural environment
Share video results of your customers and key stakeholders — very compelling
Get user testing market validation
Understand why your customers do what they do
Run UX studies to help you with conceptualization
Build a better baseline for A/B and Multivariate Optimization