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Userlytics Glossary

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The Three-Click Rule

The three-click rule is an unofficial web design guideline stating that users should be able to find any information on a website in three clicks or less.
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Thick Data and Big Data

Big data gives you scale. Thick data gives you depth. Used together, they create a complete picture of the user experience and support better decisions.
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Think-Aloud Protocol (TOL)

A think-aloud protocol is a qualitative research method where users verbalize their thoughts while completing tasks, providing insights into their mental models and decision-making processes.
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Tooltip

A tooltip is a GUI element that displays a brief, informative message when a user hovers over or focuses on an item, providing helpful context.
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Tree Testing

Tree testing is a usability technique for evaluating a website's information architecture, where participants navigate a simplified text-based hierarchy to find information.
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