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Userlytics Glossary

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The Three-Click Rule

For years, a guideline echoed in web design: the Three-Click Rule. This principle claimed that users should find any information on a website within three mouse clicks from the homepage or any other page. The idea was that more than three clicks would frustrate users and drive them away. This rule looks simple and appealing,… 
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Thick Data and Big Data

Understanding users takes more than just numbers or personal stories. It takes both. Big data helps you see what is happening across your product. Thick data enables you to understand why it is happening. Big data gives you scale. Thick data gives you depth. Used together, they create a complete picture of the user experience… 
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Think-Aloud Protocol (TOL)

Observing what users do with a product is helpful. However, understanding why they do it offers deeper insights. The Think-Aloud (TOL) Protocol is a key technique used mainly in usability testing for this purpose. It asks participants to share their thoughts, feelings, expectations, and reasons while they complete specific tasks with an interface or prototype.… 
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Tooltip

In UI design, clarity is key. Sometimes, space limits or a desire for a clean look mean not all information can be shown all the time. This is where Tooltips are useful. A tooltip is a common GUI element. It shows a small, descriptive message when a user hovers their mouse over, or focuses on,… 
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Tree Testing

You’ve created a logical structure for your website or app. This may be based on card sorting or careful planning. But how can you be sure users can find what they need within that structure? This is where Tree Testing comes in. It’s a User Experience (UX) research method that tests the findability, labeling, and… 
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