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Userlytics Glossary

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Scannability

Consider how you usually read online content or in apps. Do you read every word from top to bottom? Or do you scan the page for keywords, headings, or specific details? If you’re like most users, you mainly scan. Scannability is how easily users can glance through digital content, text, images, and interface elements to… 
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Scenarios

How do design teams ensure their solutions work for real users? Beyond feature lists and technical specs, scenarios are a strong narrative tool. In User Experience (UX), a scenario is a brief story. It describes how a specific user, often shown as a defined persona, interacts with a product or system. This interaction helps the… 
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Screeners

You’ve set your research goals and chosen a method. Now you need participants. But how do you find the right people for your study? The answer is a Screener or Screener Questionnaire. This is a set of questions used at the start of recruiting participants. Its main job is to filter candidates based on set… 
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Script

Conducting qualitative research, such as user interviews or usability tests, needs a solid plan. In UX research, a Script (often called a Discussion Guide for interviews or a Moderator Guide for usability tests) is that plan. It’s a structured document that outlines the session’s flow, key questions, tasks, and prompts. The script isn’t meant to… 
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Sentiment Path

A user’s interaction with a product is more than clicks and tasks. It’s an experience filled with changing emotions—frustration, confusion, satisfaction, and delight. A Sentiment Path maps this emotional journey, tracking how a user’s feelings (positive, negative, or neutral) change through a specific workflow, task, or journey in your product or service. Understanding this path… 
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Skip Navigation

Navigating the web can be tough for users with assistive technologies or those using only a keyboard. Seeing the same long navigation menu on every page can slow them down. A **Skip Navigation** link, also known as “Skip to Main Content” or “Skip Link,” helps with this issue. It’s usually the first link on a… 
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Study

Gathering feedback is key in UX. However, turning that feedback into useful insights takes more than casual chats or quick polls. It needs a Study. In User Experience (UX) research, a study is a planned, systematic investigation. It aims to answer specific questions or meet clear goals about users. This includes their needs, behaviours, attitudes,… 
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Summative Research

Summative research is crucial for user experience teams to decide if a product is ready to launch. Earlier research guides design choices. However, summative research tackles a bigger question: Does the product meet users’ needs? What is summative research? Summative research checks if your product works for users. It typically happens near the end of… 
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Survey

How can you effectively gather feedback, measure attitudes, or understand behaviours from many users? One common method is the Survey. A survey is a tool that uses a set of predefined questions given to a group of people. In UX, surveys mainly collect quantitative data about user opinions, satisfaction, preferences, demographics, and self-reported behaviours. They… 
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