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Userlytics Glossary

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Q

Qualitative Data

Qualitative data is non-numerical information from user research like interviews and observations, providing rich insights into user motivations, behaviors, and opinions.
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Qualitative Research

Qualitative research is a type of user research that explores the "why" behind user behavior, gathering non-numerical data through methods like interviews and observations.
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Quantitative Data

Quantitative data is numerical information from user research, such as survey results and analytics, used to measure user behavior and test hypotheses.
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Quantitative Research

Quantitative research is a type of user research that measures user behavior and collects numerical data, providing statistical evidence to validate or disprove hypotheses.
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Quick and Dirty Testing

Quick and dirty testing is a fast, informal usability testing method focused on getting immediate feedback and actionable insights without extensive planning.
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