Userlytics Glossary
Navigate the fascinating world of UX with our comprehensive glossary. Unlock definitions, discover key concepts, and become fluent in the language of user experience!
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Participant Recruitment
Effective User Experience (UX) research relies on knowing real users. This includes their needs, behaviours, motivations, and pain points. So, how do you connect with the right users? Recruiting participants is the first step. It involves finding, screening, choosing, scheduling, and managing them. These individuals take part in user research studies like usability tests, interviews,…
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Path
When users engage with your website or app, they don’t just view it; they navigate through it, step by step. In User Experience (UX), a Path is the specific order of pages, screens, actions, or steps a user follows. Analyzing these paths is key to understanding user behavior. It helps find common navigation patterns, identify…
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Persona
How can large teams, often spread across different functions, stay focused on the end-user during product design and development? One of the best tools for this is the persona. In UX, a persona is a realistic but fictional representation of a key part of your target audience. Importantly, personas are not based on assumptions or…
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Personally Identifiable Information (PII)
When we conduct User Experience (UX) research, we interact closely with participants. This helps us gather insights into their behaviors, needs, and opinions. Alongside this useful data, we might also collect information that could identify these individuals. This is called Personally Identifiable Information (PII). PII is any information that can identify, contact, or locate a…
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Predictive Analytics
Understanding past user behavior is important, but what if you could predict future actions? This is the area of Predictive Analytics. It is a powerful type of data analysis that uses historical data, statistical algorithms, and machine learning to forecast future outcomes or unknown events. In User Experience (UX), predictive analytics goes beyond explaining what…
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Product Management
Introduction: Strategically Guiding Products from Idea to Impact What turns a good idea into a product that users love and businesses value? The answer lies in Product Management. This discipline guides a product through its entire lifecycle. It begins with the concept and strategy. Then, it moves to development and launch. Finally, it involves ongoing…
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Prototyping
How do design teams turn abstract ideas into real experiences that can be tested and improved before costly development starts? The answer is Prototyping. Prototyping involves making early models or simulations of a product, feature, or interaction. These prototypes clearly show design concepts, helping teams explore solutions. They can test usability with real users and…
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