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Userlytics Glossary

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Participant Recruitment

Participant recruitment is the process of finding and selecting the right people to take part in user research studies to ensure valid and actionable insights.
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Path

A path is the sequence of steps a user takes to complete a specific task or achieve a goal on a website or application, revealing key user journeys.
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Persona

A persona is a fictional character created to represent a user type that might use a site, product, or service, guiding design decisions with a human-centered focus.
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Personally Identifiable Information (PII)

Personally Identifiable Information (PII) is any data that can be used to identify a specific person, making its protection a critical concern for user privacy and data security.
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Predictive Analytics

Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.
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Product Management

Product management is the business process of overseeing the entire lifecycle of a product from ideation to launch and beyond, ensuring it meets user needs and business goals.
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Prototyping

Prototyping is the process of creating preliminary versions of a product to visualize and test ideas, gather feedback, and validate design decisions before development.
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