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Userlytics Glossary

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Net Promoter Score (NPS)

To understand customer sentiment and predict business health, one metric stands out: the Net Promoter Score (NPS). Created by Fred Reichheld, Bain & Company, and Satmetrix, NPS measures customer loyalty. It relies on a simple question: “On a scale of 0 to 10, how likely are you to recommend \[Company/Product/Service\] to a friend or colleague?”… 
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Neural Networks

Artificial Intelligence (AI) and Machine Learning (ML) are changing many fields, including User Experience (UX). A key part of AI is the Artificial Neural Network (ANN), often called a Neural Network. These models are inspired by the network of neurons in the human brain. They learn complex patterns and relationships from data. Neural networks are… 
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