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Userlytics Glossary

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In-Depth Interviews (IDIs)

In the quest to create truly user-centered products, understanding who your users are and what they do is only part of the story. Real breakthroughs often occur when we grasp why we act, think, and feel the way we do. This is where the In-Depth Interview (IDI) shines. The IDI is a key qualitative research… 
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Incentives

Conducting effective UX research relies on input from the right people, your users or potential users. But how can you persuade busy individuals to share their time and feedback? The key often lies in providing a suitable Incentive. In UX research, an incentive is a reward given to participants. This can be money or another… 
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Information Architecture (IA)

Information Architecture (IA) is the structural design of content, organizing it to help users find and understand information in a system.
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Intent Paths

You’ve carefully designed user flows and navigation, predicting how users should move through your website or app. But how do they actually navigate to reach a specific goal? This real-world journey, based on a user’s goal, is shown by the concept of an Intent Path. It shows the steps a user takes in your digital… 
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Interaction Design (IxD)

Interaction Design (IxD) is the practice of designing interactive digital products, focusing on user engagement for intuitive experiences.
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Iterative Design

Iterative design is a practical and highly effective approach to creating user experiences. It acknowledges that the path to a great product involves learning and adaptation.
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