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Userlytics Glossary

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In-Depth Interviews (IDIs)

In the quest to create truly user-centered products, understanding who your users are and what they do is only part of the story. Real breakthroughs often occur when we grasp why we act, think, and feel the way we do. This is where the In-Depth Interview (IDI) shines. The IDI is a key qualitative research… 
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Incentives

Conducting effective UX research relies on input from the right people, your users or potential users. But how can you persuade busy individuals to share their time and feedback? The key often lies in providing a suitable Incentive. In UX research, an incentive is a reward given to participants. This can be money or another… 
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Information Architecture (IA)

Have you ever felt lost on a website, struggling to find what you need? Or maybe you’ve used an app that was easy to navigate? The key difference is often Information Architecture (IA). IA involves organizing, structuring, and labeling content in digital products like websites, apps, and software. Its main goal is straightforward: to help… 
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Intent Paths

You’ve carefully designed user flows and navigation, predicting how users should move through your website or app. But how do they actually navigate to reach a specific goal? This real-world journey, based on a user’s goal, is shown by the concept of an Intent Path. It shows the steps a user takes in your digital… 
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Interaction Design (IxD)

What makes a digital product feel easy and enjoyable to use? It’s more than just looks; it’s about how users interact with the system. This is where Interaction Design (IxD) comes in. IxD focuses on designing how interactive systems work. It explains how users take actions, how the system gives feedback, and how the whole… 
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Iterative Design

In the dynamic world of product development, getting everything perfect on the first try is nearly impossible. User needs evolve, technical challenges arise, and initial assumptions often need re-evaluation. This is where Iterative Design comes in. It’s a powerful methodology grounded in a cyclical process: design, prototype, test, analyze, and refine. Iterative design focuses on… 
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