A/B testing is an important method, even with intuition involved. It is essential for user experience (UX) research and conversion rate optimization (CRO)...
Learn More
Accessibility means designing digital experiences so that people with disabilities can perceive, understand, navigate,...
Learn More
Active Listening in UX Research: More Than Just Hearing Users In user experience (UX) research, our goal is to connect with the people we design for. We aim to understand their needs, motivations, frustrations, and aspirations. We gather feedback through interviews, usability tests, and contextual inquiries. However, simply hearing what users say isn’t enough. To…
Learn More
In user experience (UX), clear communication is key. Every word in an interface, from button labels to instructions, shapes how users understand and interact with a product. One way to ensure clarity is by using active voice. This choice goes beyond grammar; it is crucial for creating intuitive and user-friendly digital experiences. This article looks…
Learn More
Creating great user experiences begins with understanding everyone who engages with a product or system. While “the user” is often the primary focus in UX, system design brings in another key term: the Actor. An Actor refers to any external entity that interacts with a system, whether human or not. This idea, borrowed from fields…
Learn More
Effective User Experience (UX) research is essential for creating successful digital products. It enables teams to grasp user needs and craft intuitive interfaces. UX research spans a spectrum. Foundational usability testing provides valuable feedback, yet Advanced UX Research delves deeper. It tackles complex questions regarding user behavior, market opportunities, and long-term product strategy. This research…
Learn More
Making Sense of User Data with Affinity Mapping UX research often generates a lot of valuable qualitative data. But how can you turn pages of interview notes, observations, and feedback into real insights? This is where Affinity Mapping comes in. Affinity Mapping is a hands-on, visual method that helps researchers organize individual pieces of information…
Learn More
Modern product development relies on Agile methods that prioritise speed, flexibility, and teamwork. Agile mainly focuses on coding and delivery, but it also greatly affects User Experience (UX) research and design. To create user-centred products quickly, integrating UX into this iterative framework is key. This article defines Agile from a UX viewpoint. It outlines how…
Learn More
As AI features become common in digital products, UX professionals must understand how AI works. The performance and behaviour of an AI feature rely on its training. AI Model Training is the process that gives AI its abilities. It greatly affects user experience, trust, and fairness. This article defines AI model training, highlights key stages…
Learn More
Artificial Intelligence and User Experience Artificial Intelligence (AI) is quickly changing from a futuristic idea to a real part of many digital products and services we use every day. It powers personalized recommendations, smart assistants, and advanced analytics. AI is altering how users engage with technology. Yet, the success of AI features doesn’t just rely…
Learn More