Get Fast, Quantitative Insights with Userlytics

Quantitative user testing involves collecting numerical data from a large sample of users, aiming for statistical validity. Methods include surveys, card sorting, and tree testing. In contrast, qualitative user testing focuses on in-depth feedback from smaller groups, using methods like usability testing with video recordings and interviews to explore the "why" behind user behavior.

Some common quantitative testing methods include: * Card Sorting and Tree Testing: Helps optimize information architecture by analyzing user grouping of content or navigation. * System Usability Scale (SUS) and Net Promoter Score (NPS): Pre-designed surveys providing industry-standard metrics for usability and user satisfaction. * Time on Task: Measures how long it takes users to complete specific tasks. * Success/Failure Analysis: Tracks task success rates to identify usability bottlenecks.

Quantitative user testing offers several advantages: * Statistical validity: Provides measurable and reliable insights from large sample sizes. * Cost-effective: Typically less expensive than qualitative research due to automated data collection. * Faster results: Turnaround is quicker because data analysis can be automated and responses gathered quickly from large panels.

To gather quantitative insights, you can use a variety of methods like: * Surveys: To collect feedback on user opinions and experiences. * Time on Task and Success/Failure Analysis: To benchmark user performance and identify outliers. * SUS and NPS: To evaluate usability and user satisfaction using standardized metrics.

Usability testing can be both qualitative and quantitative. Qualitative usability testing focuses on observing user behavior and gathering subjective feedback, while quantitative usability testing measures task success, time on task, and other numerical data for statistical analysis.

An example of a quantitative test is a Tree Test, where a large sample of users navigates through a site’s structure to find specific information. The results, such as success rates and time taken, provide data to refine the site’s navigation and improve user experience.

With Userlytics, prices for quantitative user testing start at $12 per session under the Enterprise plan, with volume discounts available. For custom plans, the cost is $15 per session with similar discount options.

Userlytics offers several quantitative methods, including Card Sorts, Tree Testing, Surveys, Time on Task, and Success/Failure Analysis. These methods provide statistically valid insights and allow for large sample sizes.

The duration of quant studies is automatically determined by an internal algorithm based on the number and type of tasks. For example, quick rating questions are allotted a few seconds each, while verbal responses or card sorts may get around half a miniute. If you’d like adjustments, just let us know and we're happy to update it for you. Also, note that participants get a 25% buffer, so a 15-minute test typically allows for 18–19 minutes in total.

"Qualitative Testing is used to find out what users think and feel. It is best for understanding the ""why"" behind their decisions and actions. Quantitative Testing collects numerical data to find trends and patterns. It is best for measuring and quantifying user behaviors and validating hypotheses."

Identify Trends with Quantitative Testing: Begin with quantitative research to gather numerical data, which helps identify patterns and problem areas across a large sample size.

Understand The “Why” with Qualitative Testing: Follow up with qualitative research to dig deeper into the reasons behind the trends you identified. Through in-depth interviews, UX researchers can find out more about the motivations of users.

Make Better Decisions With Mixed-Methods: Combining both methods offers a comprehensive view of the research problem. Quantitative data provides statistical validity, while qualitative insights add depth and detail. This mixed-methods approach allows UX researchers to work with more reliable insights and, subsequently, make better decisions.

"Qualitative Testing is used to find out what users think and feel. It is best for understanding the ""why"" behind their decisions and actions. Quantitative Testing collects numerical data to find trends and patterns. It is best for measuring and quantifying user behaviors and validating hypotheses."

Qualitative Testing is particularly useful in three UX research methods:

Usability Testing: Qualitative research in usability testing helps understand why users find a product usable or not. Through in-depth interviews or moderated sessions, UX researchers can find specific blockers and ask follow-up questions. These sessions can also be used in the early stages (“Generative User Experience Research”) to help drive innovation and product development directions.
Journey Mapping: Qualitative testing in Journey Mapping allows researchers to capture detailed user experiences and emotions over time. Techniques such as in-depth interviews or ethnographic studies provide rich data on user interactions.
Market Research: Qualitative testing is essential for understanding consumer behavior. Methods like focus groups, in-depth interviews, and ethnographic research offer detailed insights into why consumers make certain decisions.

"Yes, you can conduct quantitative tests with participants using various devices. In the Userlytics study builder, select ""Multi-Device"" when designating your participant’s device. You can then choose to recruit participants using either the BYOU (Bring Your Own Participants) option or the Userlytics Worldwide Panel of over 2 million participants. Pick the one that suits your needs. Benefits of multi-device quantitative testing: 1. Faster Results: Since participants can use desktops, laptops, mobile phones, or tablets, study results can be gathered more quickly, leading to better UX insights. 2. Simpler Onboarding: Participants don’t need to download our mobile app to take a quantitative usability study on a mobile device, making onboarding faster and easier. 3. Smooth Integration: Multi-device testing allows easy addition of our Live Intercept to your website. You can use BYOU credits to pull website visitors straight into a Userlytics-hosted survey, regardless of their device. The onboarding process is just one click from intercept to survey! If you would like to learn more about multi-device Quant studies, read our help guide here. Note – if you do not see this option and would like to conduct quantitative tests with your participants, please contact your Account Manager so they can adjust your account settings."