Vivian Pinto brings over a decade of experience in consumer research, social listening, and insight generation across multiple industries. In this episode, she shares how she approaches data with curiosity and discipline—treating insights not as numbers, but as revealed truths about human behavior, tensions, and unmet needs.
The discussion covers how insights emerge, common mistakes teams make when interpreting results, and how AI tools are reshaping (but not replacing) the researcher’s role. From classic research examples to modern AI-powered workflows, this episode offers practical guidance for anyone working with data, UX research, or decision-making.
What You’ll Learn in This Episode
- What truly defines an “insight” — and why not every statistic qualifies
- How to move beyond percentages and mentions to uncover real user tensions
- Common mistakes teams make when interpreting research results
- Why objective-setting and bias awareness are essential at the start of any study
- How AI tools like social listening platforms and Perplexity can support (but not replace) human analysis
- When broad research is useful — and when customized user studies are essential
- What it takes for an insight to actually influence product and business decisions
- How storytelling helps research findings drive real-world action
Key Takeaways
“An insight isn’t the number you see on a dashboard. It’s the tension behind the behavior — the moment that inspires you to take action.”
— Vivian Pinto, Consumer Understanding Specialist
Listen Now
Tune in to this episode of UX Spotlight by Userlytics to learn how researchers can turn answers into insights that guide better products, smarter strategies, and stronger business outcomes.
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Vivian Pinto
Vivian Pinto is a Consumer Understanding Specialist with more than 10 years of experience in consumer research, social listening, and insight generation. She has worked across industries and methodologies, helping organizations uncover behavioral truths and translate them into actionable strategies. In recent years, her work has focused on digital research and AI-supported insight analysis, combining technology with human judgment to guide decision-making. You can connect with Vivian on LinkedIn.
Denis Cristea
Denis Cristea is the host of UX Spotlight by Userlytics, a podcast where UX professionals share the stories and thinking behind digital experience research. With a background in media, content production, and UX-focused storytelling, Denis brings a conversational and practical lens to discussions about research, insights, and impact.
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UX Spotlight by Userlytics features conversations with UX researchers, designers, and industry experts exploring how research shapes better digital experiences. New episodes are released monthly.
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