Optimize your information architecture with Tree Testing
With tree testing, you can identify navigation issues early on and make improvements to ensure your users can quickly find the information they need.
What is Tree Testing?
Tree Testing is an advanced usability feature that is used to improve the information architecture of websites, apps and prototypes.
It consists of asking the participants to use a hierarchical “Map” or “Tree” to find a product or theme, such that you can verify the validity of the information structure and findability of different products or themes on a site, mobile app or prototype.
Learn key insights about your users
Learn key metrics about your target audience like the following:
The percentage of users who found the right category for that task.
The category most people selected first.
Average time spent on completing the task.
The percentage of users who went to the right category immediately, without backtracking or trying any other categories.
Additionally, you will see our Artificial Intelligence (AI) based recommendations leverage an advanced proprietary algorithm as well as success rates in similar industries.
Leverage our professional services for your Tree Testing needs
In addition to our platform and global panel, we offer optional professional services such as designing the Card Sorting study script, analysis and reports with recommendations, diary studies, moderated testing, project management for testing with children (including parental consent) and similar.
Let’s work together on your
next UX study
Create positive user experiences and keep customers loyal to your product and brand.
Analytics tells you what,
Userlytics tells you WHY.