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Born Digital: How AI-Native Research Is Rewriting UX

 Aug 15, 2025
 469 views
Dentsu & Userlytics

UX research is undergoing a fundamental revolution. Traditional research workflows that once took weeks to get completed, can now be in hours without sacrificing depth. Today’s AI-powered platforms are eliminating this tradeoff completely, enabling researchers to gather insights at unprecedented speed, quality, and scale.

Join us for a 60-minute webinar co-hosted with Dentsu, a global agency, to discover how AI-native research is revolutionizing user insights, including real-world examples of how teams are successfully leveraging AI to support their work and a roadmap on how to get started. 

What you’ll take away:

  • What sets AI-native research apart from AI-assisted workflows
  • How teams are implementing AI-native methods to accelerate research 
  • How to maintain quality research without sacrificing speed
  • A practical roadmap to begin integrating your own hybrid approach 
  • And more!

If you’ve ever wished for rich user insights at startup speed, this is your invitation to rethink what’s possible! 

Fill out the form to secure your spot. 

Meet Our Experts:

We are excited to have two distinguished speakers joining us to share their expertise:

Tiago Moresco

Tiago Moresco

Userlytics, Principal Researcher. Tiago Moresco is a seasoned Senior UX Researcher with nine years of experience across market research agencies, UX agencies, and enterprise environments. Known for blending qualitative insights with data-driven strategies, he skillfully navigates multicultural research landscapes to deliver actionable insights. Tiago connects with diverse user groups to uncover patterns that improve product impact and usability.

Schedule a Free Demo

Anna Fuge Barrachina

Anna Fuge Barrachina

Anna has spent the past five years at Userlytics, helping the company grow from its early stages into a leader in remote UX research. She has partnered with diverse industries to embed user research into decision-making, empowering teams to listen to users, uncover insights, and create meaningful digital experiences. Passionate about UX as a driver of innovation, Anna believes user-centered products begin with empathy, curiosity, and challenging assumptions. Outside work, she enjoys reading, painting, and spending time with her two dogs.

Schedule a Free Demo

Paddy O’Shaughnessy

Paddy O’Shaughnessy

Paddy O’Shaughnessy is a Senior User Researcher at Dentsu. He has a Master’s Degree in Innovation where he developed his skills in user research. Paddy is an advocate of user centred design and believes that the user should always be at the core of any website/product or process. Paddy has seen the advancement of technology on the modern-day researcher and is excited to see how the latest wave of tools will impact user research.

Visit Dentsu

Vivian Li

Vivian Li

Vivian Li is a Senior UX Researcher at Dentsu, with six years of experience in digital marketing and three years specialising in UX research across a variety of digital projects. She plans, conducts, and analyses both qualitative and quantitative research to uncover user needs and behaviours, helping shape design decisions. Her work ranges from small layout tweaks to large-scale journey optimisations, with a proven track record of enhancing user experience, boosting conversion rates, and driving revenue growth for clients.

Visit Dentsu

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