Skip to content
Glossary:

Skip Navigation

Navigating the web can be tough for users with assistive technologies or those using only a keyboard. Seeing the same long navigation menu on every page can slow them down. A **Skip Navigation** link, also known as “Skip to Main Content” or “Skip Link,” helps with this issue. It’s usually the first link on a page. This allows users to skip repetitive content, like the header and main navigation, and go straight to the main content. This feature greatly boosts usability and makes websites easier to navigate.

What is Skip Navigation?

Imagine browsing a website with just your keyboard. You press ‘Tab’ repeatedly to move through every header link, search bar, and utility link. Finally, you reach the article or product information you wanted. Or think about using a screen reader that announces each navigation link every time the page loads. This repetitive task can be very time-consuming and frustrating.

Skip navigation links directly address this by providing a shortcut. The primary beneficiaries are:

  • Screen Reader Users: Individuals who are blind or have low vision use screen readers to consume web content audibly. A skip link allows them to bypass the entire navigation block without having to listen to it repeatedly, getting them to the unique content of the page much faster.
  • Keyboard-Only Users: People who cannot use a mouse due to motor impairments or preference rely on the Tab key (and other keys) to navigate through interactive elements. A skip link drastically reduces the number of keystrokes needed to move past potentially dozens of header links.
  • Users with Certain Cognitive or Attention Differences: Reducing the need to process or navigate through repetitive introductory content can lower cognitive load and help users focus more quickly on the primary information area.

How it Typically Works: A skip link is an internal page link, like Skip to main content. It directs users to an element, usually a tag or a

with an ID (e.g., id=”main-content”), that holds the main content of the page. A key detail is that the link is often hidden by default. It becomes visible when it gets keyboard focus (using CSS). This design keeps it out of sight for mouse users but makes it easy for keyboard navigators to access.

For a skip link to be effective, it needs to be implemented correctly:

  1. The Anchor Link (<a>): This is the clickable element itself. Its href attribute must point to the id of the main content container (e.g., href=”#main-content”).
  2. Clear Link Text: The visible text of the link should clearly describe its function, such as “Skip to main content,” “Skip navigation,” or “Skip to content.” This text needs to be understandable when announced by a screen reader.
  3. The Target Element (<main> or div#main-content): There must be an HTML element that wraps the main content section of the page and has a unique id that matches the link’s target.
  4. Programmatic Focus Management: When the skip link is activated, keyboard focus must programmatically move to the target main content area. To make this work reliably, add tabindex=”-1″ to the target container. This lets it receive focus through scripting or linking, without being in the natural tab order.
  5. Placement in DOM Order: The skip link should be one of the very first focusable elements encountered when tabbing through the page structure (Document Object Model). This ensures keyboard and screen reader users find it immediately upon entering the page.
  6. CSS for Visibility on Focus: Standard best practice is to hide the link visually off-screen by default (e.g., using position: absolute; left: -9999px; or similar techniques) and then use the :focus CSS pseudo-class to bring it into view when it receives keyboard focus. The focused style must be clearly visible (good contrast, obvious outline).
  7. Simplicity: While multiple skip links are possible (e.g., skip to navigation), the “Skip to main content” link is the most critical and often sufficient. Avoid cluttering the experience with too many skip links.

Implementing skip links is more than just a minor enhancement; it’s a critical feature for accessibility and overall usability for certain groups:

  • Dramatically Increases Efficiency: Saves screen reader users from listening to repetitive menus on every page and significantly reduces tabbing for keyboard users.
  • Enhances Task Completion: By allowing quicker access to main content and interactive elements, it helps users achieve their goals faster and with less frustration.
  • Required for Accessibility Compliance: Providing a mechanism to bypass blocks of repeating content is a specific requirement under the internationally recognized Web Content Accessibility Guidelines (WCAG) 2.0 and later versions (Success Criterion 2.4.1 Bypass Blocks). Following WCAG is often a legal requirement. This is especially true for public sector and large commercial websites in many areas, including the EU.
  • Reduces Cognitive Load: Helps users orient themselves and focus on the primary task or information more quickly.
  • Improves User Satisfaction: Directly addresses a major point of frustration for keyboard and screen reader users, leading to a more positive experience.
  • Demonstrates Inclusive Design: Implementing skip links is a clear signal that the website creators have considered the needs of users with disabilities.

The benefits of using skip links greatly exceed the effort needed. However, correct implementation is crucial:

Benefits:

  • Massive usability and efficiency improvement for screen reader and keyboard-only users.
  • Fulfills a key WCAG accessibility requirement, aiding legal compliance and ethical design.
  • Reduces user frustration and can improve task focus.
  • Relatively simple and low-cost technical implementation.
  • Positively impacts brand perception regarding inclusivity and accessibility.

Implementation Considerations:

  • Correct Implementation is Crucial: Must link to the correct target ID, the target must be focusable, the link must be positioned early in the DOM, and it must become visible on focus. Errors negate the benefit.
  • Visible Focus Style: The link needs a clear and visually distinct style when it receives keyboard focus to be noticeable.
  • Thorough Testing Needed: Must be tested using keyboard-only navigation and with different screen readers (and browsers) to confirm it functions correctly and moves focus appropriately. Testing usability with target users, perhaps through Userlytics, is the best way to check its real-world effectiveness.
  • Awareness for Sighted Keyboard Users: Ensure the focus style is prominent enough for sighted keyboard users who might not specifically be looking for it.
  • Often Overlooked: Despite WCAG requirements, skip links are sometimes forgotten or implemented incorrectly, highlighting the need for accessibility knowledge in development teams.

Skip navigation links are key to accessible web design. They let users avoid repetitive navigation blocks. This greatly improves the experience for those using screen readers or keyboard navigation. It saves them time and cuts down on frustration. Adding a “Skip to main content” link is a best practice. It helps with usability and inclusivity. It also meets important accessibility standards like WCAG.

Proper implementation is key. This means placing the link early, targeting the main content, making it visible on focus, and moving focus correctly. These steps ensure that its benefits are realised. To validate this implementation, do keyboard tests and check with screen readers. Also, it’s best to conduct usability testing with affected user groups. Platforms like Userlytics can help observe remote user interactions. Though it may seem small, the skip link is a powerful feature. It shows a commitment to accessibility and makes the web more usable for everyone.

Discover Our Resources Hub

The ROI of regular UX research
Blog
May 8, 2025

The ROI of Regular UX Research: Why Consistent User Testing Pays Off

Measure the ROI of UX research! Discover how regular user testing increases revenue, cuts costs, and drives better business decisions.
Read More
Webinar
March 10, 2025

Continuous Discovery: From Theory to Practice

Learn how real-world product teams apply the continuous discovery framework, overcome challenges, and make smarter product decisions.
Read More
The state of ux in 2025
Whitepaper
March 5, 2024

The State of UX in 2025

Discover 'The State Of UX In 2025' report: Key insights on UX research evolution, roles of product managers, and future trends.
Read More
Accessibility Starts with Awareness
Podcast
June 6, 2025

Bridging UX Education & Stakeholder Relationships

Join Nate Brown, Taylor Bras and Lindsey Ocampo in the podcast Bridging UX Education & Stakeholder Relationship to unpack the critical skills needed to succeed in a modern UX career.
Read More

Ready to Elevate Your UX Game?