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Userlytics Glossary

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False Consensus Effect

False Consensus Effect in UX In UX, understanding users is key. However, a cognitive bias called the False Consensus Effect complicates this. It makes us overestimate how much others share our beliefs, values, and behaviors. This can lead teams to project their own views onto users, which affects design and research. Recognising and addressing this… 
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Fishbone Diagram

Fishbone Diagram in UX Problem Analysis Finding the root cause of user problems is key to effective solutions. The Fishbone Diagram (also known as the Ishikawa or Cause-and-Effect Diagram) is a visual tool for analysing causes and effects. It is helpful in UX for exploring reasons behind usability issues or negative user behaviours found during… 
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Five Second Test

In the fast-paced digital world, you have just seconds to grab a user’s attention. When someone visits a homepage, a landing page, or sees a key visual, they form an impression almost instantly. They quickly scan the page to see if it meets their needs and if they’re in the right place. The Five Second… 
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Focus Groups

User Experience (UX) research employs a variety of methods to understand users, each suited for different goals. While observing individual user behavior is often paramount, sometimes researchers need to quickly gather a range of opinions, explore diverse perspectives on a topic, or understand the language users employ when discussing a product or concept. This is… 
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Formative Research

Formative Research in UX UX research is key to product development and serves various purposes. Generative research looks into user needs at the start. In contrast, Formative Research happens *during* the design and development stages. It aims to improve the product as it is built. This is done by finding usability problems and enhancing the… 
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