Moderated & Unmoderated Tests
Understand why your customers do what they do.
In-depth Interviews (IDI)
Interact with real participants in their natural environment.
Skipping (“Branching”) Logic
Redirect users to tasks based on their previous answers.
Card Sorting & Tree Testing
Compare your platform’s Information Architecture with users mental model.
A/B Landing Page Optimization Studies
Baseline for A/B and multivariate optimization.
Virtual Focus Groups
Record quantitative metrics submitted as live sessions take place.
Surveys and Questionnaires
Add custom targeting criteria to demographic filters.