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Moderated & Unmoderated Tests
Understand why your customers do what they do.

In-depth Interviews (IDI)
Interact with real participants in their natural environment.

Skipping (“Branching”) Logic
Redirect users to tasks based on their previous answers.

Card Sorting & Tree Testing
Compare your platform’s Information Architecture with users mental model.

A/B Landing Page Optimization Studies
Baseline for A/B and multivariate optimization.

Virtual Focus Groups
Record quantitative metrics submitted as live sessions take place.

Surveys and Questionnaires
Add custom targeting criteria to demographic filters.