Lisa McMichael is a Senior Manager of Digital Accessibility at Perficient and a Certified Professional in Accessibility Core Competencies (CPACC). Her work focuses on helping organizations integrate accessibility into digital strategy, UX design, and product development. With expertise spanning accessibility standards, inclusive design, and customer experience, Lisa helps organizations understand both the human and business value of creating digital experiences that can be used by the widest possible audience. Her work has also addressed accessibility across industries including healthcare, financial services, automotive, and ecommerce.