Liliana Camacho

Liliana Camacho is a content marketing professional with more than a decade of experience in B2B SaaS, specializing in content writing, corporate storytelling, thought leadership, and technology-focused marketing. Her work combines strategic content development with a strong interest in translating complex ideas and research into clear, engaging content for professional audiences.

At Userlytics, Liliana leads content marketing initiatives and contributes to the company’s editorial and educational resources. Her work covers topics across UX research, usability testing, user experience, artificial intelligence, SaaS, product research, and emerging technology. She has authored and contributed to Userlytics resources that explore research trends, product usability, continuous discovery, and the role of user insights in business and product decisions.

Her approach to content is grounded in the idea that strong corporate storytelling should do more than communicate information. It should help readers understand complex subjects, connect research and industry trends to practical challenges, and make better-informed decisions. Through her work, Liliana combines editorial storytelling with research-backed insights to create content for UX professionals, researchers, product teams, marketers, and business leaders.

Liliana has also worked on research-focused content projects involving emerging technologies. Her LinkedIn profile lists a 2025 LLM Industry Report project in which she produced an industry report on LLM usability using real user data and Userlytics’ ULX Benchmarking Score. This reflects her broader interest in technology, AI, user experience, and research-driven content.

Her published Userlytics work includes content on continuous discovery and the challenges organizations face when embedding customer research into their everyday product practices. She has also authored content examining the ROI of UX research and the business value of consistent user testing, connecting user-centered research with outcomes such as usability, customer experience, retention, and business performance.

Liliana holds a degree in English Language and Literature from Western University in Canada. Her academic background in language and literature complements her professional focus on writing, storytelling, and communications, giving her a strong foundation for crafting content that is both engaging and accessible. English and Spanish are native or bilingual proficiency, adding a multilingual perspective to her communications and content work.

Through her work at Userlytics, Liliana brings together content strategy, B2B SaaS experience, storytelling, research, and technology to create resources that help organizations better understand UX research and make more informed decisions about their products and users.