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It’s More than Usability… Benchmark the entire 360º of the User Experience with the ULX ® Benchmarking Score.

Moderated Studies

The ULX ® Benchmarking Score Delivers a Holistic 360º User Experience Benchmark

If your app or website has great usability, but no one wants to use it (lack of appeal), would you be happy? Or how would you feel if it is extremely engaging, but it never comes to mind when a potential customer searches for that product or service? There are multiple facets that go into user experience, of which usability is only one. The Userlytics’ ULX ® Benchmarking Score enables you to go beyond usability and benchmark your asset over time (and vis a vis competitors) for a 360º holistic view of the user experience, by analyzing 18 user experience related attributes organized into 8 key constructs, something similar tools lack.

Designed internally by our UX Consulting team, the ULX ® Benchmarking Score has been extensively statistically tested and refined by virtue of our proprietary participant panel  of over 2 million participants and extensive qualitative / quantitative UX testing and research. We are pleased to offer you the ability to track the user experience of your digital assets through a comprehensive assessment of 18 attributes; you can use the ULX ® Benchmarking Score to iteratively measure and compare your user experience over time and asset version, as well as vis a vis competitor designs. 

Identifying and solving UX challenges has never been easier.

The ULX ® Benchmarking Score Provides you with 3 Essential Pieces of Information


A comprehensive ULX ® Benchmarking Score


Scores for each of the 8 separate constructs

 (Appeal, Adequacy, Distinction, Usability, Trust, Performance, Affinity, and Appearance)


Individual scores for the 18 key attributes, giving you a clear picture of how your digital asset is performing across the board

Data you can Trust

We did our research to ensure the ULX ® Benchmarking Score collects data on the most important aspects of product usability. During its initial development, the ULX ® Benchmarking Score data was collected from our global panel of over 2 million participants to ensure that it’s an accurate and holistic metric for assessing the overall user experience, including usability, appeal, distinction, and trust – making it an ideal diagnostics solution that is only available via Userlytics.

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