So you’ve decided you want to start investing in user experience research. Soon, you’ll be on your way to creating targeted UX studies and creating an actionable plan to improve your brand’s overall customer experience. But before getting started, there’s a few things you’ll want to consider about your brand. Below, we’ll go over some of the things you’ll want to know before starting your UX Testing:
Define your Study Goals
Every UX study has a different goal in mind. E-commerce sites may want to boost sales of a specific product. Social media applications may want to ensure their platform’s design is pleasing to the eye, easy to navigate, and encourages users to explore and increase their overall time using the application. Before you create your UX study, you will want to clearly define your study goals. This way, you can ensure your UX study is designed to gather the insights you need from your target users. A great way to ensure you define the right study goals for your brand is to meet with your teammates and key stakeholders from your company, and ask everyone for their input on where they think your brand’s customer experience could improve. By setting detailed study goals, you will be able to conduct a much more focused UX research study, and achieve more targeted results.
What Testing Methodology is better for your Goal?
After you’ve defined your study goals, it’s time to choose what testing methodology is better suited to help you achieve your goals. Userlytics offers our clients the option of recording their study participants via video, audio and screen recordings, or just via audio and screen recordings. The method you choose will depend on the type of insights you are trying to gather. Oftentimes, being able to see your participants’ faces throughout the study session is helpful in gaining valuable information about your site experience. For example, if you are testing whether your platform’s navigation is intuitive and easy to understand, seeing a participant furrow their brows when attempting to find a specific page may indicate the navigation layout needs improvement. Knowing your brand’s target audience will also help you choose the correct testing methodology. Some audiences are more comfortable with having video taken of them, while others are more private and may decline this type of methodology.
Prepare your Digital Assets for Testing
Once you’ve defined your study goals and chosen the appropriate testing methodology, it’s time to prepare your assets for UX testing. First, you will want to ensure your asset is in the appropriate stage of development. Some companies choose to test digital assets once they are already launched, while others prefer to do so while they are still in development. Userlytics allows you to easily and effectively test a website, mobile application or prototype. If you have multiple pages you would like your participants to navigate throughout the study, you will have the option of linking to them throughout the study. Additionally, your activities will guide participants along your digital asset to ensure they are viewing the most important aspects of your platform.
Know your Audience
One of the most important aspects to understand about your brand before getting started with UX Testing is who your audience is. Are they young or old? Male or female, or both? What type of job do they have? What are their interests? Narrowing down who your typical customer is will ensure you onboard the right participants for your study. And onboarding the right participants means your UX study results will accurately reflect the views and opinions of your target customer.
