Optimize your information architecture with Card Sorting
When you have many pieces of information and content being included in your digital asset, our Card Sorting Tool can help you understand how your customers want to see information organized.
What is Card Sorting?
Card Sorting is a popular tool for exploring the “Mental Model” of participants as they search for information, products or solutions and therefore for optimizing the Information Architecture (IA) of websites, mobile apps, desktop applications and prototypes.
Card Sorting benefits
Ensures you have a coherent information architecture that matches the mental models and expectations of your users and customers.
Optimizes the accessibility and ease of discovery of your menus and navigation paths.
Explores whether the names of categories and products are understandable and match your user and customer expectations.
Fully customized tool
You can easily upload the different “cards” (information, products, solutions) you want to evaluate. Define the categories you want to test (Closed Study), or allow participants to create the categories themselves (Open Study) or combine both methods (Hybrid Study). You can also randomize the order in which the different elements (categories and cards) will be shown to participants during the study.
The Userlytics platform includes an advanced metric system to analyze and share with others the data and insights you obtained. Additionally, you will see our Artificial Intelligence (AI) based recommendations leverage an advanced proprietary algorithm as well as success rates in similar industries.
Leverage our UX experts for your Card Sorting needs
In addition to our platform and global panel, we offer optional professional services such as designing the Card Sorting study script, analysis and reports with recommendations, diary studies, moderated testing, project management for testing with children (including parental consent) and similar.
Let’s work together on your
next UX study
Create positive user experiences and keep customers loyal to your product and brand.
Analytics tells you what,
Userlytics tells you WHY.