Userlytics UX Consulting Services
Unsure where to begin with your usability study, short on time, or curious about how an external UX Research Consultant can help with your project?
We can collaborate with you to create a tailored UX test plan, analysis, and report to improve your user experience. Our wide range of UX Consulting services can elevate your UX tests.
Services:
- Expert Heuristic Evaluation
- Discussion Guide Design Review
- Moderation
- UX Insights Report
- Segmented UX Insights Report
- Quant UX Insights Report
- ULX Benchmarking Score
- User Feedback Matrix
- Expert Competitive UX Review
- Advertising Campaign Research
- UX Metrics & KPI Framework
- UX SWOT Analysis
- Market Research Synthesis
*If your contract or agreement with Userlytics includes pricing for services listed below, those prices shall prevail.
Expert Heuristic Evaluation
A Userlytics UX Consultant will conduct a thorough review of your digital asset, which includes:
- An expert review: We will go through up to two flows on one device to identify potential trouble spots.
- A heuristic evaluation: We will compare your asset’s design against ten heuristics, including consistency, minimalism, error prevention, and error recovery.
- A basic accessibility review: We will review your text and color combinations for accessibility.
We will then prepare a report with detailed findings and recommendations.
Includes:
- One initial briefing call
- Analysis: a high-level overview of a site/app or a deep-dive into a specific area
- Up to 2 flows on one device
- Report (PPT/PDF)
Price:
- $1,500
- *Extra flows are $500 each.
Timing:
- 7-10 working days following the briefing call
Minimum:
- None (no participants involved)
Study Plan or Discussion Guide Design Review
After a briefing with a UX Consultant to understand your goals, our UXC team will create a study plan, suggesting the best methodology to meet your research objectives. We will share a draft of the study plan or discussion guide for your feedback. Userlytics will then program the study plan on our platform and conduct an internal dry-run before launching the test.
Our UXC team can also review your study plan or discussion guide, providing you with an expert review and suggestions that can help you get the insights you need.
Includes:
- One initial briefing call
- One draft with one round of feedback
- Implementation on the platform
Price:
- $250 for a 30-minute unmoderated study or a 60-minute moderated study
- $250 for a 15 to 30-minute quant study
- $250 for a review of an existing study plan or discussion guide
Timing:
- 3-4 working days following the briefing call
Minimum:
- None (no participants involved)
Moderation
For studies that need live probing, one of our UX Consultants can moderate on your behalf. The UX Consulting team can conduct sessions in diverse languages while you and members of your team observe and interact with the moderator seamlessly and without interrupting the user.
Note: To ensure the quality of the UX Consulting moderation, Userlytics shall only moderate studies for which the Discussion Guide has been designed or reviewed by the UX Consulting team, priced separately, information included above.
Includes:
- Moderation for sessions up to 60 minutes
Price:
- $225 per participant ≤60 min
- $300 per participant 61-90 minutes
- $400 per focus group / pricing for external languages may vary
Timing:
- 5 working days following the briefing call, assuming 10 participants and no difficulties with recruitment
- (narrow profiles, studies with special recruitment, or larger studies will have their duration estimated at the start of the project)
Minimum:
- 10 participants per study
UX Insights Report
A UX Consultant will review all sessions and data, highlight key events and comments, insert hyperlinked annotations, create shareable highlight reels, and prepare a report with detailed recommendations. UX Insights Reports are suitable for moderated or unmoderated studies with either a single group of users or a focus group.
Includes:
- One initial briefing call to discuss the study
- Report (PPT/PDF)
Price:
- $175 per participant for 30-minute unmoderated sessions,
- $225 per participant for moderated sessions if moderated by UXC
Timing:
- 7-10 working days after the last session is completed
Minimum:
- 10 participants per study
Segmented UX Insights Report
A Segmented UX Insights report includes all elements of a UX Insights Report plus separate analyses for each segment (such as demographics, region, device) and a joint analysis. It is suitable for moderated or unmoderated studies with multiple segments, allowing for comparisons or distinctions between them.
Includes:
- One initial briefing call to discuss the study
- Report (PPT/PDF)
Price:
- $175 per participant for 30-minute unmoderated sessions, or 60-minute sessions moderated by Userlytics
- *Suitable for focus groups
Timing:
- 9-12 working days after the last session is completed
Minimum:
- 16 participants per study
Quantitative UX Insights Report
A UX Consultant will review all collected data, identify key trends and insights, and prepare a report with detailed recommendations. Quantitative UX Insights Reports are ideal for analyzing large groups of users or identifying general trends. Suitable for Quantitative studies only.
Includes:
- One initial briefing call to discuss the study
- Report (PPT/PDF)
Price:
- $1,500 for a 15-minute quant study (regardless of participant number)
- $2,000 for a 30-minute quant study (regardless of participant number)
- For both options there is a restriction of zero to three write-in questions. If more are needed, an extra charge may apply.
Timing:
- 7-10 working days after the last session is completed (for 15 minute studies)
- 9-12 working days after the last session is completed (for 30 minute studies)
Minimum:
- None (no participants involved)
ULX® Benchmarking Score
The ULX ® Benchmarking Score measures 18 different user experience attributes across 8 key UX areas, offering a comprehensive view of the overall user experience. It helps track a digital asset’s user experience through detailed assessments, allowing for comparison over time and against competitors. When conducted in its full version, the study provides both quantitative metrics and qualitative insights, offering examples of why users provided their evaluations. Additionally, it delivers both immediately actionable recommendations and strategic research roadmaps. For ongoing trend monitoring, we recommend these studies be repeated quarterly.
Includes:
- One initial briefing call to discuss the study
- Study plan design
- Subsequent rounds will use the same study plan
- Participants (general population only)
- Report (PPT/PDF)
Price:
- First Round, full ULX: $6,250
- Subsequent Rounds, full ULX: $5,450
- First Round, Quantitative ULX only: $4,450
- Subsequent Rounds, Quantitative ULX only: $3,450
Timing:
- 18 working days
- (3 working days for the study plan + 15 working days for the analysis and report)
Minimum:
- Full ULX: 216 Quantitative Sessions + 24 Unmoderated Sessions
- Quantitative ULX only: 240 Quantitative Sessions
User Feedback Matrix
Get a transcription of key insights from user feedback in an Excel sheet, which details individual user responses, main insights, quotes, and average ratings for analysis. The sheet has columns for questions/tasks and rows for individual users. Each response is organized in its respective column, including main insights, notable quotes, and quantitative metrics like average ratings. This format allows clients to perform their own analysis without needing to clean or organize the data.
Includes:
- Excel sheet with session transcriptions and average ratings for quantitative tasks.
Price:
- $300 per set of 5 participants (or fraction thereof) for 30-minute unmoderated sessions
- $400 per set of 5 participants (or fraction thereof) for 60-minute sessions moderated by Userlytics
Timing:
- 2-4 working days (for 5 participants)
Minimum:
- 5 Participants per study
Expert Competitive UX Review
A Userlytics UX Consultant will analyse up to 5 competitors’ content strategies to identify gaps and opportunities. Determine the product’s UX position and suggest strategic improvements.
Includes:
- One initial briefing call
- Analysis: either a high-level overview of a site/app or a deep-dive into a specific area.
- Report (PPT/PDF)
Price:
- $1,500
Timing:
- 7-10 working days
Minimum:
- None (no participants involved)
Advertising Campaign Research
We conduct preference quantitative tests and moderated sessions to gather feedback on your advertising campaigns, measuring their effectiveness. This helps you understand how well your campaign resonates with your target audience and identifies areas for improvement.
Includes:
- One initial briefing call
- 5 Moderated sessions (60 minutes each)
- 50 Quantitative sessions (15 minutes each)
- Report (PPT/PDF)
Price:
- $3,500
- Please note that this price does not include the participants (general population only) which will be charged per the rates of your plan
Timing:
- 7-10 working days
Minimum:
- 5 Moderated Sessions + 50 quantitative Sessions
UX Metrics & KPI Framework
Define key UX metrics and performance indicators to measure the success of UX initiatives. This is a collaborative process between UX researchers and your internal stakeholders to identify, define, and prioritize key metrics. Discussions ensure that metrics align with user needs, business objectives, and industry best practices.
Includes:
- One initial briefing call
- Study Plan Design and Implementation
- 5 Moderated Sessions with Internal Stakeholders
- High-level report
- This type of report does not include quotes or video clips (no participants in this study)
Price:
- $2,450
Timing:
- 7-10 working days
Minimum:
- None (no participants involved)
UX SWOT Analysis
Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) from a UX perspective to inform strategic decisions. This analysis can be performed for up to three screens of the flow (e.g., homepage, product listing page, product detail page).
Includes:
- One initial briefing call
- High level report
- This type of report does not include quotes or video clips (no participants in this study)
Price:
- $1,950
Timing:
- 7-10 working days
Minimum:
- None (no participants involved)
Market Research Synthesis
Conduct a thorough review and synthesis of existing market research data to provide strategic insights and inform UX decisions. This involves analyzing market reports, consumer surveys, competitor analysis, and industry trends to distill key insights relevant to business objectives. The synthesized insights are strategic and actionable for UX decision-making.
Includes:
- One initial briefing call
- Report (PPT/PDF)
Price:
- $1,300
Timing:
- 7-10 working days
Minimum:
- None (no participants involved)
Rolling Research Program
Empower your product teams with a fast and flexible research workflow. The Rolling Research Program enables designers and developers to run focused UX studies on a recurring basis, with top-level insights delivered in just 3 days. UXC supports the process by reviewing your research goals, offering strategic advice, and providing high-level feedback on study design. Your team retains ownership of the script creation and final reporting. This lightweight, collaborative model integrates seamlessly into agile workflows – perfect for teams looking to validate ideas quickly and make smarter product decisions, faster.
Includes:
- Initial call (1-hour) with UX Consultant to provide guidelines/reviews the test script.
- UX consultant overviews analysis of the result (2 hours) previous to the final call.
- Final call (1-hour) with UX consultant to give over-the-top insights of the study plus guidelines and advice on how to create findings report.
Price:
- For one stand-alone round: $750*
- Two rounds in a month (one every 2 weeks): $1,400*
- Four rounds in a month (weekly): $2,400*
Participants:
- Limited to 5-7 participants. Price does not include participants recruitment.
UX Snapshot
A rapid-turnaround UX research service for teams that need quick, data-driven insights—without the wait for a full report. Our consultants design the study based on the team’s research goals, and then deliver key metrics and high-level findings in just a few days. During a 1-hour debrief call, the consultant discusses with the team the results from the platform to come up with the insights needed to make faster, informed decisions.
Includes:
- Test script design
- 1h Metrics Review or Debrief Call
Price:
- $1,200.
Participants:
- Limited to 5-7 participants. Price does not include participants recruitment.
Pricing Research Study
This study uses the Van Westendorp model to help estimate the optimal price point for any type of product or service. This is not limited to digital products because it can also help calculate the price for physical products, subscriptions, one-time purchases
In this quantitative study users are presented with the product/service description, an overview of the item, or the stimuli that best illustrates that product/service, and later they are asked to answer 4 questions regarding that product or service
The ideal sample for this would be over 100 users with no upper limit
The outcome of this study is to provide clients with the Optimal Price Point, the Point of Marginal Cheapness, the Point of Marginal Expensiveness and the Optimal Price Range
Includes:
- Study plan design
- Analysis
- Report (PDF/PPT)
Price:
- $2,800
- Please note that this price does not include the participants (general population only) which will be charged per the rates of your plan
Timing:
- 5 – 7 working days
Minimum:
- 100 Quantitative participants
UX Advisory Consultation
We assist in planning and executing your UX research strategy for the year. This includes designing a series of research plans tailored to your company’s goals, recommending studies to address key topics on your UX roadmap, and providing ongoing support.
You can choose to purchase just the annual plan design or include execution by our Userlytics UXC team. This service ensures a structured and strategic approach to enhancing your user experience over the long term.
Includes:
- 1 consultation (60 minutes) per month or per quarter
Price:
- Per month: $1,200
- Per quarter: $500
- Bi-weekly:(minimum commitment of 6 months) $75 per consultation
- Weekly: (minimum commitment of 6 months): $65 per consultation
Timing:
- Weekly, Bi-weekly, Monthly or Quarterly
Minimum:
- None (no participants involved)
Customized Webinar Creation
Our Customized Webinar Creation Service is designed to help organizations deliver a one-time, impactful, and professional online presentation tailored to their specific needs.
Includes:
- A live, one-time webinar presentation customized to your goals and audience
- An interactive Q&A session to address questions and feedback
- A recording of the webinar
- The presentation slides (PPT) for future reference
Price:
- $2,250 per webinar, including content development, presentation, and follow-up materials
Duration:
- Up to 60 minutes per presentation
Minimum:
- One webinar per order
UX Research Workshops
Hands-on, live training sessions that build your team’s UX research skills and confidence. A Userlytics UX Consultant designs each workshop around your goals, your team’s level of experience and how you use the Userlytics platform. Topics range from the value and ROI of UX research and step-by-step best practices (planning, audiences and screeners, choosing a methodology, writing unbiased guides, moderation, annotations, highlight reels and reporting) to specific methods such as card sorting and tree testing, or emerging topics like using AI responsibly in UX research.
Unlike a webinar, workshops are interactive. They combine short expert presentations with group exercises, real study examples and, where relevant, a live audit of your own studies, so your team leaves with practical improvements it can apply right away. Workshops can be delivered remotely or in person at your offices.
Includes:
- One initial briefing call to define goals, topics and audience
- Customized agenda and workshop content
- Live workshop led by a UX Consultant, including interactive group exercises
- Optional live audit of your existing studies, with recommendations
- Q&A session
- Presentation slides (PPT/PDF) for future reference
Price:
- Remote Half Day (4 hours): $2,750
- Remote Full Day (8 hours): $4,500
- In-Person Half Day (4 hours): $3,000*
- In-Person Full Day (8 hours): $4,750*
- *Travel costs and travel time billed separately
Timing:
- Half Day: 7-10 working days following the briefing call
- Full Day: 10-15 working days following the briefing call
Minimum:
- One workshop per order
- None (no participants involved)
Executive One-Pager
The Executive One-Pager delivers a clear, visual summary of your study’s key findings, highlights, and recommendations—ideal for quickly sharing insights with stakeholders at a glance.
Includes:
- An overview of the research
- Top observations and selected highlights (such as ratings or quotes)
- Key recommendations in an easy-to-digest format
Price:
- $150
Human-AI Interface Audit (HAIA)
Evaluate how effectively your AI-powered experience translates human intent into machine execution through tailored usability testing, AI trust and interaction metrics, and actionable insights. Designed for Product Design and UX Research teams looking to understand and improve the human-AI interaction layer.
Pricing
- Script: $250
- Report: $1,500 (assuming 10 participants / participants priced separately)
- Total: $1,750
Additional Custom Services
- Meeting with Userlytics UX Consultant: 150 panel credits per hour (or fraction thereof)
Additional services may be requested, and feasibility, pricing and timings will be evaluated. Examples of these services include (please consult with your Account Manager the price for these customized services):
- Customer journey map
- Persona creation based on collected data
- High-level report as a precursor to a Segmented UX Insights Report
Conversational AI Performance Testing
AI chatbots are quickly becoming a frontline touchpoint for millions of users, yet most evaluation frameworks focus on accuracy, latency, and cost, and overlook the user experience entirely. Our Conversational AI Performance Testing service uses real participants and our proprietary ULX® Benchmarking Score to evaluate how users actually experience your conversational assistant.
We work with you to define 3–5 realistic Tier-1 scenarios (the most common queries your users send) and test them across unmoderated and moderated sessions. Every session is scored across six key dimensions: Response Clarity, Task Completion, Trust & Confidence, Error Recovery, Escalation Experience, and Overall Satisfaction, giving you a single, trackable metric you can compare across versions, variants, and competitors.
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Essentials Package
A fast, unmoderated evaluation of your chatbot’s UX using real participants. We work with you to define 3–5 realistic Tier-1 scenarios — the most common queries your users send. Participants complete these tasks independently while we record screen and audio. Every session is scored across 6 dimensions using our proprietary Conversational UX Score (covering Response Clarity, Task Completion, Trust & Confidence, Error Recovery, Escalation Experience, and Overall Satisfaction), giving you a single trackable metric. Best for quick pulse checks and one-off evaluations.
Includes:
- Single round, unmoderated only
- 20 participants, 1 chatbot variant
- 3–5 scenarios per participant
- Metrics report with UX score
- Scoring across 6 UX dimensions
Timing:
- 10 working days
Price:
- $2250
Benchmark Package
Our recommended package for a comprehensive understanding of your chatbot’s UX. Combines unmoderated sessions for quantitative breadth with moderated sessions where a live moderator probes deeper on confusion, trust signals, and escalation moments. Supports comparison of up to 3 chatbot variants, across LLMs, versions, or competitors.
You receive a full scoring report with actionable recommendations, so your team knows exactly what to fix and why it matters.
Packages:
- Single round, hybrid methodology (unmoderated + moderated)
- 20 unmoderated + 8 moderated participants
- 1–3 chatbot variants compared
- Scoring report with UX score + recommendations
- Qualitative depth on trust, confusion, and failure points
Timing:
- 10 business days
Price:
- $4,000
Recurring
For teams committed to continuous improvement, our Recurring package delivers a series of 4 testing rounds on a quarterly or monthly cadence. Each round uses the full hybrid methodology (unmoderated + moderated), allowing you to track your chatbot’s UX performance over time and benchmark strategically across versions or updates. Each round stands alone but delivers more strategic value as a series.
Includes:
- Package of 4 rounds (quarterly or monthly)
- Fully hybrid methodology each round
- Track improvement over time with comparable UX scores
- Strategic benchmarking across versions
Timing:
- Quarterly or monthly
Price:
New Alchemer Features
Through our partnership with Alchemer, our UX Consulting Services provide clients with access to advanced quantitative research capabilities. These specialized methodologies enable deeper user understanding and more confident, data-driven design decisions.
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MaxDiff
MaxDiff (Maximum-Difference Scaling) asks respondents to identify the most and least important or appealing attributes from a presented subset.
Unlike standard rating scales, which often make every item seem similar in importance, MaxDiff compels respondents to prioritize among the options, preventing them from rating everything as equally positive.
This helps reveal how strongly respondents prefer some options over others and shows true priorities among all attributes.
Ex. A set of shoe features where respondents pick the most and least appealing items.
See an example
Key Benefits
- Engages respondents with focused attribute sets
- Highlights what truly matters through trade-offs
- Eliminates the ‘everything is important’ effect
Price:
- $600
Semantic Differential
A Semantic Differential question is a specialized rating scale used to capture the connotative meaning of objects, words, or concepts.
It is similar to a Likert scale but allows you to collect a range of opinions on multiple dimensions within one question (ex. “modern ↔ traditional,” “fun ↔ serious”).
Ex. Measuring how users perceive a brand’s personality or tone of voice.
See an example
Key Benefits
- Captures the connotative meaning of concepts
- Collects opinions across multiple dimensions
- Reveals perceptions of brand personality and tone
- Allows users to select how close something is between a pair of antonyms.
Price:
- $600
Ranking Grid
A Ranking Grid allows respondents to rank items numerically in a table of radio buttons, with each column restricted to a single ranking across all rows.
This format ensures a clear numeric order but does not allow text in the column headers.
Ex. Choosing between ideas from 1 (most preferred) to 5 (least preferred).
See an example
Key Benefits
- Enables numeric ranking across items
- Ensures a clear and consistent order
- Uses simple radio-button grids for input
Price:
- $600
Drag-and-Drop Ranking
Drag-and-Drop Ranking enables respondents to order a list of items visually by dragging them into their preferred sequence.
Ex. Arranging vacation destinations by preference.
See an example
Key Benefits
- Visually arrange items by preference
- Engages respondents through an intuitive drag-and-drop interaction
Price:
- $600
Multiple Image Choice
The Multiple Image Choice (image-select, multi-select) question displays several images as answer options, allowing respondents to select more than one by clicking on them.
Ex. Selecting all appealing packaging designs.
See an example
Key Benefits
- Displays multiple images as answer options
- Allows respondents to select more than one image
Price:
- $600
Single Image Choice
The Single Image Choice (image-select, single-select) question also uses clickable images but restricts respondents to one selection only.
Ex. Choosing the most attractive logo design.
See an example
Key Benefits
- Uses clickable images as answer options
- Restricts respondents to a single selection
Price:
- $600
Conjoint Analysis
Conjoint Analysis helps reveal how customers value specific product or service features.
In choice-based conjoint analysis, respondents select the package or option they would most likely purchase.
By analyzing these trade-offs, researchers can quantify the relative importance of each attribute and its levels.
Ex. Understanding whether price, color, or warranty has the strongest influence on purchase decisions.
See an example
Key Benefits
- Reveals how customers value product or service features
- Quantifies the relative importance of each attribute
- Identifies which factors most influence purchase decisions
Price:
- $600
General Terms
- If your contract or agreement with Userlytics includes pricing for services listed above, those prices shall prevail.
- All briefing calls refer to one encounter, all additional calls regarding the same project will be charged $150 each
- All draft study plans and discussion guides can be reviewed once by the client and will then be edited to its final version
- Any final comments and/or approval shall be made within 7 working days after receipt of the draft, failing which the Consultant will deem the draft to be approved and proceed to launch the study
- All timings are estimates and will be confirmed upon project launch
- All timing estimates for projects involving recruitment (such as references to “from completion”) take effect from the working day after all sessions have been received satisfactorily, or following the expected date of satisfactory receipt of all sessions, whichever is later
- All pricing and timings assume that sessions and UX Consulting services are conducted in English, French, Spanish, Portuguese & German
- Projects requiring other languages will be quoted on a case-by-case basis
- Unless specified otherwise, all prices in this document are in addition to the underlying session price per participant
- Unless stated otherwise, pricing for 60-minute sessions is generally multiplied by 1.5
- Any report presentations must be held within 10 working days of report delivery
- In the case of BYOU studies, a timeline for the report will be decided during the briefing call with the Consultant. Should the sessions not be completed per the agreed timeline, we will proceed to the next step of the research process
- For a standard 10 BYOU study, the client has up to 10 business days to complete the sessions. After these days have passed and if there are at least 70% of sessions completed, the report will be created and the client will be charged the full amount of the report, as if all sessions have been completed. If less than 70% was completed, the report credits will be refunded and no report will be delivered due to the lack of data.
- In the case of moderated BYOU studies, a maximum of 20% no-shows are accepted, any further no-shows will be charged at $69 per no-show.
- To ensure the quality of the UX Consulting deliverables, Userlytics shall only compile reports for studies for which the Study Plan or Discussion Guide has been designed or reviewed by the UX Consulting team, priced separately. If you have chosen to leverage a Report from our UX Consulting division, and would like some changes to the delivered Report, Userlytics will consider revising if Userlytics is informed of your request within 14 calendar days of delivery, and the Study Plan or Discussion Guide had been designed by the Userlytics team.
- When delays occur on Customer’s side, such as delays in delivering an approved screener or script, the implementation of the activities specified in the agreed timeline will be postponed at a minimum for the duration of the delay. Technical issues not caused by Userlytics that affect assets such as website, app or prototype links and/or other test assets may also cause delays and might entail additional costs.