cookie policy Userlytics

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Last Updated: June 2026

This is the Cookie Policy of Userlytics Corporation. For information on how we process your personal data, please refer to our Clients Privacy Policy or Testers Privacy Policy.

What are cookies?

This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.

Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.

How do we use cookies?

Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.

The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.

Types of cookies we use

Necessary

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Cookie	Duration	Description
nitroCachedPage	session	Set by NitroPack to indicate whether the current page was served from cache. Used for performance optimization purposes only.
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
PHPSESSID	session	This cookie is native to PHP applications. The cookie stores and identifies a user’s unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed.
wpEmojiSettingsSupports	session	WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly.
_cfuvid	session	Set by Cloudflare on behalf of Zendesk to maintain session consistency for the Userlytics Help Center.
_wpfuuid	1 year 1 month 4 days	This cookie is used by the WPForms WordPress plugin. The cookie is used to allows the paid version of the plugin to connect entries by the same user and is used for some additional features like the Form Abandonment addon.
pi_opt_in1006552	1 year 1 month 4 days	If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked.
form_list	3600	Stores a list of forms the user has interacted with on the site to manage form display logic and avoid showing duplicate forms.
posts_viewed	1 day	Cookie to track page views
__tld__	session	Temporary session cookie used to verify the top-level domain configuration. Expires at the end of the session.
rc::a	Never Expires	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::c	session	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
formData	Session	Stores the user’s form submission type (lead type) and form ID to pre-populate the lead type field when the user navigates to a page with another form, avoiding them having to re-select it.
_csrf-frontend	session	Used to prevent Cross-Site Request Forgery (CSRF) attacks. It ensures session security.
selected-version	session	This cookie is used to store and remember the specific version of the platform interface or documentation that a user has selected. It ensures a consistent user experience by maintaining the chosen view or data version across different pages during a single session.
debug	Never Expires	Used for system debugging and maintenance purposes to ensure the platform operates correctly.
ul_geo_location	3 months	Stores the user’s approximate location to display personalized information banners.
__cf_bm	1 Day	It distinguishes between humans and automated bots to prevent abuse, such as spam or malicious scheduling, ensuring that booking services remain available for real users.
_cfuvid	session	Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
__cf_bm	30 minutes	This cookie is set by Cloudflare on behalf of NitroPack to support Cloudflare Bot Management. It is strictly necessary to distinguish between humans and automated bots, ensuring the security and performance optimization of the website by preventing malicious traffic.
X-CSRF-TOKEN	session	Security token used to prevent Cross-Site Request Forgery (CSRF) attacks. Required for secure form submissions and authenticated requests.
__test__	Less than a minute	Temporary cookie used to verify that the browser accepts cookies. Expires immediately after the check.
ab_v_free_demo	session	Stores the A/B test variant (A or B) assigned to the user for a specific form test. Ensures the same user always sees the same form variant across visits.
dashboardLanguage	1 month	Stores the user’s preferred language setting for the Userlytics dashboard to maintain a consistent interface experience across sessions.
sb.anonymousId2	1 year	Stores an anonymous identifier used to maintain session continuity and user state in the Userlytics security subdomain.
cookieyes-*	1 year	CookieYes sets this cookie for consent solution management.
dd_cookie_test_*	1 minute	Datadog Real User Monitoring (RUM) Browser SDK sets this cookie as a temporary cookie used to test for cookie support.
_csrf-frontend-tester	Session	Security token used to prevent Cross-Site Request Forgery (CSRF) attacks on the Userlytics dashboard.
advanced-frontend	1 month	Stores the user’s authenticated session token for the Userlytics dashboard, maintaining login state across pages.

Functional

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Cookie	Duration	Description
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
VISITOR_INFO1_LIVE	6 months	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
GAESA	1 month	Stores session authentication data for the Userlytics security subdomain to maintain user login state.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
li_gc	6 months	Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
fs_uid	1 year	The ‘fs_uid’ cookie can be thought of as the capture cookie. When an end-user visits a customer’s site, that cookie is used to track the user across sessions and pages. The same user may visit a site multiple times and may navigate to many pages within a single session. This cookie ensures that all captured session traffic is associated with one user. A session cannot be captured without this cookie and the users anonymized visit will not be logged.
ajs_anonymous_id	1 year	This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before.
ajs_user_id	1 year	This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.
_fs_uid	Never Expires	Google Analytics sets this cookie to store an ID string on the current session.
ytidb::LAST_RESULT_ENTRY_KEY	Never Expires	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.
_dd_s	15 minutes	Set by Datadog Real User Monitoring (RUM) to track user session performance data, including page load times and errors, for site reliability monitoring.
analytics_session_id	1 year	Stores a unique session identifier to track user interactions across pages during a single visit for internal analytics purposes.
analytics_session_id.last_access	1 year	Records the timestamp of the user’s last activity within an analytics session to manage session expiry and continuity.
fs_lua	1 hour	Set by FullStory to record the timestamp of the user’s last activity, used to manage session recording and replay for UX analysis.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Cookie	Duration	Description
VISITOR_PRIVACY_METADATA	6 months	YouTube sets this cookie to store the user’s cookie consent state for the current domain.
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
visitor_id*	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
_gcl_au	3 months	Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user’s browser supports cookies.
IDE	1 year 24 days	Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
__Secure-ROLLOUT_TOKEN	6 months	YouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment.
_reb2buid	1 year	Stores a unique user ID assigned by RB2B to identify and track B2B website visitors across sessions, linking them to LinkedIn profiles for lead identification.
_reb2bsessionID	1 hour	Stores a session ID used by RB2B to track user activity within a single browsing session for B2B visitor identification.
__Secure-YNID	6 months	Google cookie used to protect user security and prevent fraud, especially during the login process.
__Secure-YEC	past	YouTube sets this cookie to stores the user’s video player preferences using embedded YouTube video
_leadgenie_session	session	Stores a session identifier used by a lead generation service (aplo-evnt.com) to track visitor activity for B2B lead identification purposes.
_reb2bloaded	Less than a minute	Temporary cookie set by RB2B to confirm the tracking script has loaded correctly. Expires in less than a minute.
_reb2bgeo	20 days	Stores the visitor’s approximate geolocation data used by RB2B to enrich B2B lead profiles.
_uld	90 days	Stores advertising campaign parameters (such as Google Click ID, keyword, device, campaign ID, and traffic source) from the URL to attribute form submissions to the correct marketing campaign. Data is retained for 90 days.

You can modify your cookie settings anytime by clicking the ‘Consent Preferences’ button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.

Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using a different web browser, please refer to its official support documentation.