Jorge Baez

Jorge Baez is the Chief Product and Technology Officer at Userlytics, where he leads product and technology strategy and helps shape the company’s approach to AI-powered UX research. His work focuses on connecting technical innovation with product vision to create scalable solutions that help organizations better understand users and act on research insights.

Throughout his career, Jorge has focused on bridging the gap between engineering and strategic product development. His experience spans complex technical environments, digital transformation, artificial intelligence, Internet of Things (IoT), and large-scale digital ecosystems.

Jorge has pioneered AI roadmaps and IoT solutions designed to create competitive advantages across different industries. His approach combines emerging technologies with a strong understanding of business objectives, helping organizations move from technical possibilities to practical products and services that can generate measurable value.

A significant part of Jorge’s expertise is scaling technology and cross-functional teams. He has worked on digital ecosystems capable of supporting millions of users and has experience bringing together engineering, product, design, and other disciplines around shared strategic goals. His leadership philosophy emphasizes creating environments where technology and talent can develop together.

At Userlytics, Jorge plays a central role in the company’s evolution toward an intelligent UX research platform. His product vision includes using AI to make research faster and more scalable while maintaining transparency and trust in how insights are generated. Userlytics describes this approach as a Smart Workspace that works alongside researchers and other team members throughout the research process.

Jorge has also been involved in expanding Userlytics’ AI capabilities, including AI Insights, automated annotations, and conversational AI testing. These capabilities are designed to help teams evaluate digital experiences and AI-powered assistants while making it easier to understand and act on user feedback.

In 2026, Jorge discussed Userlytics’ product strategy and technology roadmap in the company’s webinar “The Intelligent UX Research Platform: Bold Vision, New Features, and Conversational AI Testing.” The session covered the company’s product vision, AI-powered research features, automated analysis, and approaches to testing conversational assistants before they reach users.

Jorge has also spoken about the importance of customer insight in modern product development. In Userlytics’ announcement about its redesigned data analysis experience, he emphasized the role of customer insight in helping organizations understand feedback and turn it into meaningful product and business improvements.

His work sits at the intersection of product management, technology leadership, AI, UX research, and digital transformation. By combining engineering expertise with strategic product thinking, Jorge focuses on building technology that not only works at scale but also addresses real customer and business needs.

Through his leadership at Userlytics, Jorge contributes to the development of research technologies designed to help organizations capture human and AI-generated insights, understand user behavior, and make more confident product decisions. His perspective reflects a broader belief that technology should amplify human understanding rather than replace it.