Carlos del Rio

Carlos del Rio is a Senior UX Researcher at Userlytics with a multidisciplinary academic and professional background spanning sociology, political science, art history, social research, and user experience research. His foundation in the social sciences informs his approach to understanding how people behave, make decisions, and interact with products and services.

Carlos has more than three years of professional experience in UX research, including experience in senior research roles. His work involves leading user-centered research projects and applying both qualitative and quantitative methodologies to uncover patterns in user behavior, identify pain points, and generate actionable insights for product and design teams.

His research background includes a particular focus on online and quantitative methodologies. By combining structured data analysis with qualitative understanding of users, Carlos works to identify trends and patterns that can help teams better understand their audiences and make informed decisions about digital products and experiences. Userlytics describes his expertise as including quantitative and qualitative analysis, UI and UX trends, and identifying user pain points.

Carlos approaches UX as a dynamic discipline that needs to adapt to different users, products, and contexts. His social research background allows him to consider the broader human and behavioral factors behind interactions with technology, rather than focusing exclusively on interface-level problems. This perspective supports his interest in creating simpler and more intuitive experiences that respond to genuine user needs.

His work at Userlytics includes conducting comprehensive UX research studies and helping teams understand how users interact with their products. He has a particular interest in improving digital experiences for health-related platforms, including products designed to support pregnant mothers and vulnerable families.

As a researcher, Carlos brings together his social science education, research methodology experience, and UX practice to approach user research from both a human and analytical perspective. His combination of qualitative and quantitative skills allows him to move from observing and understanding user behavior to identifying patterns that can inform product improvements and more user-centered design decisions.