Leading global UX research platform adds AI powered sentiment analysis to platform, allowing clients to instantly obtain user experience insights
MIAMI, FL – October 28, 2022 — Userlytics, a leading global platform for extremely easy and scalable remote user experience testing based in Miami, has added an advanced artificial intelligence sentiment analysis to its enterprise user experience optimization platform capabilities. The feature determines whether a participant’s state of mind is positive, negative, or neutral for each moment of a qualitative session.
The sentiment analysis tool has a variety of practical applications: in addition to providing instant, easily interpretable insights on the target user’s state of mind as they conduct user experience tasks, the tool will allow clients to quickly draw conclusions from A/B testing different variations of a digital product or competitor assets. Prior to launching this feature, clients conducting remote usability testing could spend countless hours reviewing videos to gather the same type of insights. The tool will save clients significant time and energy, allowing them to scale the number of user experience research studies they run to gather actionable insights to improve their UX.
The new feature has an extremely simple UI and only takes moments to work; after requesting a session transcription, a client simply needs to select the sentiment analysis button. Sections of the session transcription will then be highlighted in either green or red to signify whether the participant has a positive or negative state of mind about the experience they are having. Each colored section of the transcription also acts as a hyperlink to the relevant video timeline moment, allowing clients to instantly review those specific moments of each session. Clients will have the option to approve or reject the AI generated sentiment analysis and can manually make changes if desired.
The new artificial intelligence sentiment analysis software adds to Userlytics’ growing list of competitive advantages in comparison to other remote usability testing platforms, including unlimited seats and accounts at no additional cost, professional peer support, native integration of remote information architecture testing techniques such as card sorting and tree testing, “invisible” observers for remote moderated sessions and in-depth interviews, unlimited storage of results, unlimited concurrent testing, unlimited participants per study, automated multilingual transcriptions, and automated translations of participant user interfaces.Learn more about Userlytics and its global panel of almost 2 million study participants by checking out their website, pricing plans, or by scheduling a free demo. Follow Userlytics on Instagram, Twitter, and Facebook to keep up with platform updates and special offers.
Userlytics is a full featured state of the art user experience research platform with a global participant group of almost 2 million panelists. Since 2009, Userlytics has been helping enterprises and agencies improve the user and customer experience of their websites, apps and prototypes. With a scalable pricing model and a diverse worldwide panel, Userlytics allows brands to run both moderated and unmoderated usability studies with as many or as few participants as they choose. In addition to its testing services, Userlytics offers a variety of optional professional services including senior UX Consultants in both Europe (Madrid) and the U.S. (San Diego, Austin & Miami) who can help clients achieve actionable UX insights.