From its origins remote usability and UX testing has been about online. And despite the visible impact that offline (retail outlet) user experience optimization has had on brands, market share and ROI (Apple Stores, Starbucks…), until now it has not been possible, at an affordable pricing and an efficient time scale, to conduct simultaneous offline and online user experience testing.Now you can
With Multichannel User Testing you can view participants (their mobile screen, in-store or in another offline environment) and listen to their comments as they compare the ease of discovery, pricing, layout and overall experience shopping for products online (on their mobile) with offline (in-store).
This webinar is designed for marketing, product management, design and user experience professionals interested in the implications of being able to explore the customer discovery, research, and purchasing journey across multiple offline and online channels in a seamless, affordable and time efficient manner.
How to perform multi channel user experience tests
Best practices and what to watch out for when designing a Test Script for an offline or hybrid online/offline UX test.
Case study derived insights