Groundbreaking Session on Omni Channel User Research

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Presentation

From its origins remote usability and UX testing has been about online. And despite the visible impact that offline (retail outlet) user experience optimization has had on brands, market share and ROI (Apple Stores, Starbucks…), until now it has not been possible, at an affordable pricing and an efficient time scale, to conduct simultaneous offline and online user experience testing.

Now you can

With Multichannel User Testing you can view participants (their mobile screen, in-store or in another offline environment) and listen to their comments as they compare the ease of discovery, pricing, layout and overall experience shopping for products online (on their mobile) with offline (in-store).

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Who is it for?

This webinar is designed for marketing, product management, design and user experience professionals interested in the implications of being able to explore the customer discovery, research, and purchasing journey across multiple offline and online channels in a seamless, affordable and time efficient manner.

In particular:

User Researchers Icon

User
Researchers

Usability Experts Icon

Usability
Experts

Product Managers Icon

Product
Managers

Marketing Executives Icon

Marketing
Executives

UX Designers Icon

UX
Designers

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UX, Product
Management,
Design and
UX Blog

Writers Icon

Writers

What you will learn?

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How to perform multi channel user experience tests

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Best practices and what to watch out for when designing a Test Script for an offline or hybrid online/offline UX test.

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Case study derived insights