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What is prototype usability testing?

 By Userlytics
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What is prototype usability testing? Prototype user testing allows you to easily and quickly identify issues with the user interface and user experience of your prototype, mobile app, ad concept, storyboard, or wireframe during the early stages of design or development, and prior to spending significant sums of money on multivariate testing. Early detection of issues provides the opportunity to make necessary course corrections early in the design and development process, when change is less costly.

Early user experience testing of websites and mobile apps gives a better understanding of what features your users will appreciate, how and why they react to your message, and limits problems identified after your next product launch, campaign or upgrade. They also answer the question of “Why” participants engage in the behaviour you detect through analytics.

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