Remote Usability Testing Blog / Marketing

User Testing Marketing Insights

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  • How User Testing Helps You Identify Hidden UX Design Issues

    Feb 16th, 2018 User Testing Real People

    In theory every company these days is customer-centric web and has a mobile responsive design process, and yet a surprising amount of companies haven't updated their online stores or platforms accordingly.

  • Best practices for leveraging user experience optimization in e-commerce

    Feb 14th, 2018 ecommerce best practices

    Turning visitors and prospects into paying customers is about more than good advertising and slick SEO. Users are savvy enough to tell the difference between good and bad UX, and it can often be the differentiating factor between a single visit and a repeat customer.

  • Bulletproof Ways User Testing Leads To Better Conversions

    Feb 05th, 2018 UX % SEO

    Turning visitors and prospects into paying customers is about more than good advertising and slick SEO. Users are savvy enough to tell the difference between good and bad UX, and it can often be the differentiating factor between a single visit and a repeat customer.

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  • The End of Market Research?

    January 30th, 2012 The End of Market Research?

    Remember when IBM dominated the computing market in such a way that the Justice department filed an antitrust suit? The suit lasted for 13 years, from 1969-1982. That was the time when IT departments not only managed the IT assets of a company, but also provided the data crunching IT services.

    Everything changed when Apple and Wintel liberated departments from that dependency. All of a sudden they were able to perform financial modeling, accounting, HR administration, and marketing analysis by themselves, using decentralized IT resources in the form of the PC.

    Was that a bad thing? Clearly not for the users of IT, who radically increased both the range of what they could do and the speed of obtaining results.

    What about the IT department, did it disappear?...

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  • Voice of the Customer

    October 14th, 2011 Voice of the Customer

    User feedback is probably one of the most critical, effective and efficient methods for optimizing market research, marketing, and advertising.

    Most companies are pretty good at acknowledging, and acting upon the need, to proactively solicit customer feedback.

    This traditional type of proactive market research, solicited feedback, is all about asking people to form an opinion or conduct a task, and listen and observe to their answers and actions and reactions as they engage with provided stimuli. In other words, soliciting insights from users and customers.

    However, despite the positive feelings we usually associate with the term "proactive", this is not the only valid way to receive feedback.

    Unsolicited, “reactive” feedback,...

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  • A/B Testing & User Testing

    October 5th, 2011 A/B Testing & User Testing

    It is often said that “less is more”, but when it comes to Online Marketing & Advertising Research, “the more the better”.

    That said, doing both quantitative and qualitative should be only done with a clear understanding of the strengths and benefits of each.

    For example, when doing qualitative exploratory research, the number of respondents beyond a number between 5-10 per study, is not the main factor; far more important is to enable a setting with a minimum of bias (within a participant’s home), and minimum barriers to participation (to ensure you are receiving feedback from your target demographic, rather than limiting yourself to stay-at-homes, students or the unemployed).

    If you allow a minimum invasive testing...

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